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Einsteckplanung

English translation: insert planning


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GLOSSARY ENTRY (DERIVED FROM QUESTION BELOW)
German term or phrase:Einsteckplanung
English translation:insert planning
Entered by: casper
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05:22 Nov 11, 2011
German to English translations [PRO]
Tech/Engineering - Printing & Publishing / Newspaper printing
German term or phrase: Einsteckplanung
Die Einsteckplanung der gedruckten Werbebeilage
Supriya Vaidya
Local time: 22:04
insert planning
Explanation:
Insert Planning & Buying

An “insert” is a printed publication placed between the leaves of another publication.

Our Insert Planning and Buying expertise delivers the most accurately targeted customers at the most cost effective price.

Each individual proposal will suggest the best way to target your prospective customers using inserts. Package insert opportunities include third party marketing mailings (usually catalogues and statements) and product dispatch. Media inserts will be placed in titles which best define your target market (including magazines, newspapers and directories).
http://www.objective-marketing.com/marketing/direct-mail/ins...



Insert planning and buying
What we do
Clients and partner agencies appoint us to plan and buy insert campaigns in national press, magazines and 3rd party distributions (3rd Party inserts piggyback other non-competing companies’ direct mailings and product despatches).
http://www.theinserthouse.com/tih/insert-planning-and-buying...
Selected response from:

casper
Grading comment
Thanks
4 KudoZ points were awarded for this answer



Summary of answers provided
4insert planningcasper
3insertion planning
British Diana


  

Answers


50 mins   confidence: Answerer confidence 3/5Answerer confidence 3/5
insertion planning


Explanation:
Why not just literal? What it means is that when a sheaf of free leaflets or brochures is delivered to households, it is planned how they are to be inserted into each other to make a convenient "roll" for the delivery people. BTW many people in Germany don't like getting all this unsolicited stuff and the people whoo deliver it usually get a very low wage. For this reason they vtry to earn a bit more by putting advertisments from many differemnt sources together and delivering them all at once, once or twice a week.

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Note added at 53 mins (2011-11-11 06:15:39 GMT)
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Sometimes the extra advertisements are included with a paid subscribed-for daily newspaper and sometimes with a free newspaper that every household gets, the principle is the same.

British Diana
Germany
Local time: 18:34
Works in field
Native speaker of: Native in EnglishEnglish
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5 hrs   confidence: Answerer confidence 4/5Answerer confidence 4/5
insert planning


Explanation:
Insert Planning & Buying

An “insert” is a printed publication placed between the leaves of another publication.

Our Insert Planning and Buying expertise delivers the most accurately targeted customers at the most cost effective price.

Each individual proposal will suggest the best way to target your prospective customers using inserts. Package insert opportunities include third party marketing mailings (usually catalogues and statements) and product dispatch. Media inserts will be placed in titles which best define your target market (including magazines, newspapers and directories).
http://www.objective-marketing.com/marketing/direct-mail/ins...



Insert planning and buying
What we do
Clients and partner agencies appoint us to plan and buy insert campaigns in national press, magazines and 3rd party distributions (3rd Party inserts piggyback other non-competing companies’ direct mailings and product despatches).
http://www.theinserthouse.com/tih/insert-planning-and-buying...

casper
Native speaker of: Native in EnglishEnglish
PRO pts in category: 8
Grading comment
Thanks
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Changes made by editors
Nov 16, 2011 - Changes made by casper:
Created KOG entryKudoZ term => KOG term


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