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Depotflächen-Vertrieb

English translation: factory shop sales


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23:18 Feb 21, 2011
German to English translations [PRO]
Bus/Financial - Retail
German term or phrase: Depotflächen-Vertrieb
Im Zuge der Ausweitung eigener Verkaufsflächen im Retail-Segment, des Depotflächen-Vertriebs und der Revenue-Sharing-Modelle im Wholesale-Segment ist ABC einem zunehmenden Absatz- und Warenbestandsrisiko ausgesetzt.

This company sells own-label clothing products directly through its own stores and also wholesale to major accounts and franchisees. The wholesale channel of distribution also covers "Depotflächen-Vertrieb" - this term comes up twice in the text, and it's got me floored (which may or may not be a pun). Any suggestions, please?
suew
United Kingdom
Local time: 17:42
English translation:factory shop sales
Explanation:
- factory shop
- factory outlet
- outlet store
- factory store
http://en.wikipedia.org/wiki/Outlet_store
Seems the most likely solution in view of the product - own-label clothing

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Note added at 1 day12 hrs (2011-02-23 11:39:23 GMT)
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Hi Sue

We can't see your second context, of course, but the one given here does not suggest to me that DFV is part of wholesale:
"Im Zuge der Ausweitung (1) eigener Verkaufsflächen im Retail-Segment, (2) des Depotflächen-Vertriebs und (3) der Revenue-Sharing-Modelle im Wholesale-Segment."
The big idea behind a factory shop is to make it look like a warehouse so that the customer is convinced he or she MUST be getting a good deal because it's a no-frills service.

Perhaps we need to see the second occurrence, though.
Selected response from:

Andrew Swift
United Kingdom
Local time: 17:42
Grading comment
4 KudoZ points were awarded for this answer



Summary of answers provided
3 +2factory shop salesAndrew Swift


Discussion entries: 2





  

Answers


1 hr   confidence: Answerer confidence 3/5Answerer confidence 3/5 peer agreement (net): +2
factory shop sales


Explanation:
- factory shop
- factory outlet
- outlet store
- factory store
http://en.wikipedia.org/wiki/Outlet_store
Seems the most likely solution in view of the product - own-label clothing

--------------------------------------------------
Note added at 1 day12 hrs (2011-02-23 11:39:23 GMT)
--------------------------------------------------

Hi Sue

We can't see your second context, of course, but the one given here does not suggest to me that DFV is part of wholesale:
"Im Zuge der Ausweitung (1) eigener Verkaufsflächen im Retail-Segment, (2) des Depotflächen-Vertriebs und (3) der Revenue-Sharing-Modelle im Wholesale-Segment."
The big idea behind a factory shop is to make it look like a warehouse so that the customer is convinced he or she MUST be getting a good deal because it's a no-frills service.

Perhaps we need to see the second occurrence, though.

Andrew Swift
United Kingdom
Local time: 17:42
Native speaker of: Native in EnglishEnglish
PRO pts in category: 20
Notes to answerer
Asker: My apologies for the long silence, but for a while I couldn't see your comments or mine (tho' I'm assured they were visible to others) and then there was the scramble to meet the deadline for the piece itself. You're right that the first mention does not necessarily place Depotflächenvertrieb squarely in the wholsesale segment. For the record, I'll post the whole paragraph in which the second mention comes. If you have any further thoughts, I'll be grateful to hear them.


Peer comments on this answer (and responses from the answerer)
agree  milinad
4 hrs
agree  Lisa Miles
12 hrs
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