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positive Kaufbestätigung

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15:34 Jul 2, 2008
This question was closed without grading. Reason: Other

German to French translations [PRO]
Marketing - Business/Commerce (general)
German term or phrase: positive Kaufbestätigung
Bonjour,

merci pour les réponses à ma question précédente:)

Encore une question concernant la liste des objectifs marketing du fabricant/distributeur de lingerie & collants:
"Direktmarketing
Ziele:
-intensive Kundenbindung durch serviceorientiertes Direktmarketing
-positive Kaufbestätigung".

Si je comprends bien, il s'agit-il de l'outil marketing constitué par les messages de confirmation par e-mail, donc les confirmations de commande. Existe-t-il un terme spécifique?

Merci bcp!
Nambou Mounikou
Local time: 23:32
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