French translation: investir des domaines, des sujets
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German to French translations [PRO] Marketing - Marketing / Market Research
German term or phrase:Themen belegen
Hintergrund:
Eine bestimmte Produktgruppe (z.B. Reifen) einer bestimmten Marke soll bestimmte Themen belegen, z.B. soll der Verbraucher mit dieser Marke assoziieren: aha, das ist die Marken "beste Marken in puncto Rollwiderstand" oder "Nasshaftung".
J'ai proposé tes suggestions et celles d'Elisa au client et il a choisi "occuper le terrain". Merci à toi et merci à Elisa.:-)) 4 KudoZ points were awarded for this answer
The translation workplace 
peer agreement (net): +2
