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Claim

Polish translation: slogan reklamowy

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GLOSSARY ENTRY (DERIVED FROM QUESTION BELOW)

German term or phrase:	Claim
Polish translation:	slogan reklamowy
Entered by:	Tradeusz

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10:05 May 30, 2005

German to Polish translations [PRO]
Marketing - Advertising / Public Relations

German term or phrase: Claim

[raczej chodzi o angielski, ale niestety kontekst jest tylko niemiecki]

die Firma ist verantwortlich für die Koordination sämtlicher Agenturaktivitäten. Dazu gehört u.a.:
- Briefing verschiedener Agenturen
- Vorauswahl
- Vorstellung an XXX
- Auswahl durch XXX und finales Briefing von ZZZ in Abstimmung mit XXX
- Durchsetzen einzelner Projekte bis zur Realisierung
Dies gilt für:
Meinungsforschungsagentur
Design und Verpackungsagentur
Kreativagentur (Positionierung, Spotvertonung, Claim, Song, etc.)
POS Agentur