"up"
Explanation: Purely in the interests of variety...
The word is enclosed in quotes in the original, which suggests a slightly unusual or colloquial use of the word.
"Up" as a verb in English (as in "to up the ratings") is colloquial, but could be used here - in quotes, of course.
-------------------------------------------------- Note added at 2 hrs (2010-07-23 14:13:13 GMT) --------------------------------------------------
or: push up
push up the tv ratings
-------------------------------------------------- Note added at 2 hrs (2010-07-23 14:30:59 GMT) --------------------------------------------------
She heard whispers about Castle of Dark Dreams and smells a great scoop, just the sort of sexy, titillating story that will up the ratings and satisfy the ...
www.amazon.co.uk/product-reviews/0425200329
-------------------------------------------------- Note added at 4 hrs (2010-07-23 16:48:35 GMT) --------------------------------------------------
DJ Steve Penk has upped the ratings for Virgin Radio's breakfast show since the unceremonious departure of ...
http://news.bbc.co.uk/1/hi/entertainment/1511819.stm
| Dylan Edwards Local time: 10:44 Native speaker of: English PRO pts in category: 68
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