Italian: chiudono gli orfanatrofi, apriamo le famiglieEnglish translation: close down the orphanages.... families have opened their arms 
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| GLOSSARY ENTRY (DERIVED FROM QUESTION BELOW) | | Italian term or phrase: | chiudono gli orfanatrofi, apriamo le famiglie | | English translation: | close down the orphanages.... families have opened their arms | | Entered by: | lizzy g |
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Italian to English translations [PRO]
Marketing - Advertising / Public Relations / Advertising campaigns | | Italian term or phrase: chiudono gli orfanatrofi, apriamo le famiglie | | Advertising campaign by Chicco |
| | Clarification request(s) and responseFiona Peterson: 11:54am Mar 15, 2006: Agree with Marian - do you have any more info? -
lizzy g: 12:22pm Mar 15, 2006: Sorry! - I don't have any more context really - I just have a list of award-winning ad campaigns
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| | Selected response from:
 Angela Arnone
Italy
| Note from asker to answererLots of great suggestions, but I'm going for this one - thanks, Angela!
(and you're right; somehow I don't equate Chicco with Dickens...!)
4 KudoZ points were awarded for this answer |
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3 mins confidence:   |
11 mins confidence: |
26 mins confidence: peer agreement (net): +1 |
| close down the orphanages.... families have opened their arms
Explanation:
"orfanatrofi" is a bit Dickensian for good old Chicco!
| Angela Arnone
Italy
Works in field
Native speaker of:  English
PRO pts in category: 20
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| Note from asker to answererLots of great suggestions, but I'm going for this one - thanks, Angela!
(and you're right; somehow I don't equate Chicco with Dickens...!) |
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32 mins confidence: |
1 hr confidence: |
| away with the orphanages, let's open the families
Explanation:
Need more info, it seems to me that this kind of slogan should inform as well as promote action
| potra
United States
Specializes in field
Native speaker of:  Italian, English
PRO pts in category: 15
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2 hrs confidence: peer agreement (net): +1 |
| INSTITUTES ARE CLOSING, LET'S OPEN THE FAMILY
Explanation:
You might as well put the official name... it's on the Chicco website. http://www.chicco.com/hp.asp
Although Chicco themselves seem to be a little confused, as on the same page it says : “Close the institutes, let’s open families”
The name is also misleading, it's not talking about real families but "family houses".
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The translation workplace 
