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fare cultura

English translation: creating a culture

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GLOSSARY ENTRY (DERIVED FROM QUESTION BELOW)

Italian term or phrase:	fare cultura
English translation:	creating a culture
Entered by:	Russell Jones

Options:
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- Include in personal glossary

16:16 Sep 27, 2008

Italian to English translations [PRO]
Marketing - Advertising / Public Relations

Italian term or phrase: fare cultura

un’opportunità (meeting journalists) per posizionarsi facendo non solo comunicazione, ma anche cultura sul tema (e-marketing), divenendo così il punto di riferimento.
I really can't pin down a precise meaning for this; any help much appreciated.

Russell Jones KudoZ activity Questions: 122 (none open) (19 closed without grading) Answers: 1347 United Kingdom
Local time: 01:23

create culture

Explanation:
It's used a lot in marketing language

see:
This really means creating a culture within the employee ranks...and also a culture for your customers.
www.startupnation.com/steps/71/3808/8/1/create-culture.htm

A Cultural Watercooler For Influencers & Creators Of Culture & Ideas by Randy Elrod.
randyelrod.typepad.com/ethos/

31 Aug 2008 ... Create Culture For Customer's Special Needs. ... Those who work at creating a customer service culture have less difficulty attracting and ...
ezinearticles.com/?Create-Culture-For-Customers-Special-Needs&id=1457084

How Leaders Create a Culture of Candor; Autori: Warren Bennis, Daniel Goleman; Editore: Jossey-Bass; Data di Pubblicazione: Maggio ...
www.webster.it/book_usa-transparency_how_leaders_create_cul...

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Note added at 9 mins (2008-09-27 16:26:48 GMT)
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In your context, it may work to say "create a culture" conducive to e-marketing (to the theme of e-marketing) or some such.
hth

Selected response from:

Sarah Jane Webb
Local time: 02:23

Grading comment

Many thanks to everyone for the ideas; they have all helped me to understand the concept and clearly most could be used according to context.
Particular thanks to Jim for his helpful thoughts.
4 KudoZ points were awarded for this answer

Summary of answers provided

4 +5

create culture

Sarah Jane Webb

3 +3

Educating/Lecturing

Gad Kohenov

4 +1

promote culture

Mary Carroll Richer LaFlèche

4 +1

sharing/exchanging information

Shera Lyn Parpia

to contribute to ..... culture (in context)

James (Jim) Davis

shape culture

sophie_

Answers

7 mins confidence:

peer agreement (net): +3

Educating/Lecturing

Explanation:
My suggestion.

Gad Kohenov
Local time: 03:23
Works in field
Native speaker of:

French,

Hebrew
PRO pts in category: 8

6 mins confidence:

peer agreement (net): +5

create culture

Sarah Jane Webb
Local time: 02:23
Works in field
Native speaker of:

English
PRO pts in category: 36

Grading comment

Many thanks to everyone for the ideas; they have all helped me to understand the concept and clearly most could be used according to context.
Particular thanks to Jim for his helpful thoughts.

3 hrs confidence:

peer agreement (net): +1

sharing/exchanging information

Explanation:
I think this is the sense.

Shera Lyn Parpia
Italy
Local time: 02:23
Native speaker of:

English
PRO pts in category: 16

5 hrs confidence:

shape culture

Explanation:
I would say it this way....

sophie_
Local time: 02:23
Native speaker of:

Greek

5 hrs confidence:

peer agreement (net): +1

promote culture

Explanation:
promote, encourage, boost..

Mary Carroll Richer LaFlèche
Italy
Local time: 02:23
Works in field
Native speaker of:

English,

French

15 hrs confidence:

to contribute to ..... culture (in context)

Explanation:
an opportunity not only to....
but also to contribute to e-marketing culture
to influence e-marketing culture
help form e-marketing culture
I think you need qualify culture with the type of culture, "e-marketing" in this case, then you can choose which seems to fit. Emarketing culture might be very anti-spam and very pro virus advertising or whatever is fashionable.
The Italian of course is more vague less precise, "give your opinion on issues", but that doesn't really nail it, either.

James (Jim) Davis
Italy
Local time: 02:23
Native speaker of:

English
PRO pts in category: 82

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Changes made by editors

Dec 24, 2008 - Changes made by Russell Jones:
Created KOG entry	KudoZ term => KOG term

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