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comunicazione ego-riferita ed etero-riferita

English translation: self-referential and hetero-referential


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GLOSSARY ENTRY (DERIVED FROM QUESTION BELOW)
Italian term or phrase:comunicazione ego-riferita ed etero-riferita
English translation:self-referential and hetero-referential
Entered by: Jasmiez
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13:12 Mar 15, 2009
Italian to English translations [PRO]
Marketing - Advertising / Public Relations
Italian term or phrase: comunicazione ego-riferita ed etero-riferita
I'm translating a text addressing the basics of business communication. it lists a series of concepts that are not analysed further, such as "comunicazione ego-riferita ed etero-riferita".
I'm considering something related to referral marketing

http://en.wikipedia.org/wiki/Referral_marketing

but the text seems to suggest a broader meaning...
does anyone have any suggestions?
Thanks!
Jasmiez
Jasmiez
Local time: 02:24
self-referential and hetero-referential
Explanation:
Widely used both.
Selected response from:

Marco Solinas
Local time: 17:24
Grading comment
Thanks!
4 KudoZ points were awarded for this answer



Summary of answers provided
3 +3self-referential and hetero-referentialMarco Solinas


  

Answers


30 mins   confidence: Answerer confidence 3/5Answerer confidence 3/5 peer agreement (net): +3
self-referential and hetero-referential


Explanation:
Widely used both.

Marco Solinas
Local time: 17:24
Native speaker of: Native in EnglishEnglish, Native in ItalianItalian
PRO pts in category: 4
Grading comment
Thanks!

Peer comments on this answer (and responses from the answerer)
agree  AeC2009: I think so...
10 mins

agree  manducci
11 mins

agree  James (Jim) Davis
3 hrs
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