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diamo nuovo smalto alla qualità

English translation: We give quality that extra/a new sheen

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GLOSSARY ENTRY (DERIVED FROM QUESTION BELOW)

Italian term or phrase:	diamo nuovo smalto alla qualità
English translation:	We give quality that extra/a new sheen
Entered by:	Juliet Halewood

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08:41 Apr 1, 2009

Italian to English translations [PRO]
Advertising / Public Relations

Italian term or phrase: diamo nuovo smalto alla qualità

Diamo nuovo smalto alla qualità delle nostre apparecchiature.
This is a slogan used by a company that sells glass-lined (smaltato) equipment: It's obviously a play on words, but does anyone have any ideas about how to render it in English?

Juliet Halewood KudoZ activity Questions: 816 (9 open) (12 without valid answers) (46 closed without grading) Answers: 300
Local time: 02:24

extra/a new sheen

Explanation:
we give quality a new sheen
or

giving quality that extra sheen

--------------------------------------------------
Note added at 40 mins (2009-04-01 09:22:02 GMT)
--------------------------------------------------

or maybe even "a brand new sheen"

Selected response from:

carly
Italy
Local time: 02:24

Grading comment

Thanks, Carly.
4 KudoZ points were awarded for this answer

Summary of answers provided

4 +2

let's put a new shine on quality

James (Jim) Davis

4 +1

extra/a new sheen

carly

let's polish up the quality

Sarah Ferrara

3 +1

(for) a new gloss on quality

polyglot45

we give quality that's polished to perfection

Kit Heathcock

1 +2

shine

isabella2805

the quality of our products wants a new attire ! or a new brushing up

Ellen Kraus

Answers

6 mins confidence:

peer agreement (net): +2

shine

Explanation:
.

isabella2805
Local time: 02:24
Native speaker of:

Italian,

German

17 mins confidence:

the quality of our products wants a new attire ! or a new brushing up

Explanation:
I would suggest or if you want to stick to the imperative < let us give the quality .......... a new attire !

Ellen Kraus
Local time: 02:24
Native speaker of:

German

25 mins confidence:

peer agreement (net): +2

let's put a new shine on quality

Explanation:
This is what, Isabella wanted to say. Points to her rather than me.

James (Jim) Davis
Italy
Local time: 02:24
Native speaker of:

English
PRO pts in category: 82

23 mins confidence:

peer agreement (net): +1

extra/a new sheen

carly
Italy
Local time: 02:24
Works in field
Native speaker of:

English
PRO pts in category: 8

Grading comment

Thanks, Carly.

46 mins confidence:

peer agreement (net): +1

(for) a new gloss on quality

Explanation:
I thought "smaltato" was "enamelling" but..... it is a vitreous finish, so you could say " our quality is in a 'glass' of its own"

polyglot45
Native speaker of:

English,

French

Notes to answerer

Asker: Thanks, Polyglot - I really liked your "our quality is in a 'glass' of our own, but unfortunately my customer went with Carly's "safer" answer!

47 mins confidence:

let's polish up the quality

Explanation:
..

Sarah Ferrara
Italy
Local time: 02:24
Specializes in field
Native speaker of:

English

1 hr confidence:

we give quality that's polished to perfection

Explanation:
glazed would be closer but doesn't have that play on words potention in English. This is a loose translation that could work as a slogan.

Kit Heathcock
Local time: 02:24
Works in field
Native speaker of:

English

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diamo nuovo smalto alla qualità

English translation: We give quality that extra/a new sheen

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diamo nuovo smalto alla qualità

English translation: We give quality that extra/a new sheen

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Answers

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ProZ.com ideas

KudoZ™ translation helpThe KudoZ network provides a framework for translators and others to assist each other with translations or explanations of terms and short phrases.

KudoZ™ translation help
The KudoZ network provides a framework for translators and others to assist each other with translations or explanations of terms and short phrases.