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punto di riferimento

English translation: the main port of call

08:55 Oct 13, 2009

Italian to English translations [PRO]
Advertising / Public Relations

Italian term or phrase: punto di riferimento

hello- trying to find the catchiest/most appropriate term in this context- a site publicizing a company that rents boats.
The original reads "XX e' un punto di riferimento assoluto per l'affitto di barche nella zona e non solo".
Do you think I should use "sets the benchmark..."? Or say it sets the standard? Or that it provides the highest quality of service? Your thoughts please!

nyteck KudoZ activity Questions: 138 (10 open) (2 without valid answers) (5 closed without grading) Answers: 31 Italy
Local time: 13:01

English translation:the main port of call

Explanation:
for a bit of nautical flavour perhaps

Selected response from:

Oliver Lawrence
Italy
Local time: 13:01

Grading comment

I appreciate the creative touch!
4 KudoZ points were awarded for this answer

Summary of answers provided

4 +4

the main port of call

Oliver Lawrence

best known

Brannigan

landmark name

Alison Kenedy

premier place

James (Jim) Davis

xx...is the leading boat hire company

manducci

Discussion entries: 1

Answers

8 mins confidence:

punto di riferimento (context) landmark name

Explanation:
I hate this expression too! Always a headache. Perhaps, this term might help as it is fairly advertising.

Alison

Alison Kenedy
Italy
Local time: 13:01
Specializes in field
Native speaker of:

English
PRO pts in category: 12

12 mins confidence:

peer agreement (net): +4

punto di riferimento (context)

the main port of call

Explanation:
for a bit of nautical flavour perhaps

Oliver Lawrence
Italy
Local time: 13:01
Works in field
Native speaker of:

English
PRO pts in category: 48

Grading comment

I appreciate the creative touch!

18 mins confidence:

punto di riferimento (context) xx...is the leading boat hire company

Explanation:
in the area

manducci
Italy
Local time: 13:01
Specializes in field
Native speaker of:

English

18 mins confidence:

punto di riferimento (context) best known

Explanation:
An alternative!

I was thinking as in "best known yacht manufacturer" or similar.

Brannigan
Italy
Local time: 13:01
Specializes in field
Native speaker of:

English
PRO pts in category: 8

24 mins confidence:

punto di riferimento (context) premier place

Explanation:
XXX is the premier place for
One way.

http://www.google.com/search?source=ig&hl=en&rlz=&=&q="premi...

James (Jim) Davis
Italy
Local time: 13:01
Native speaker of: