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fare il testimonial

English translation: to be XXX's (brand) ambassador

GLOSSARY ENTRY (DERIVED FROM QUESTION BELOW)

Italian term or phrase:	fare il testimonial
English translation:	to be XXX's (brand) ambassador
Entered by:	Raffaella Panigada

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20:07 Nov 8, 2009

Italian to English translations [PRO]
Marketing - Advertising / Public Relations / new face of a certain brand - clothing

Italian term or phrase: fare il testimonial

Context: XXXX (personaggio) ha detto sì a XXXX (amministratore delegato dell'azienda) e torna a fare il testimonial per XXXX (nome dell'azienda) per le prossime 5 stagioni, partendo dall’ Autunno – Inverno 2009 -10

Therese Marshall KudoZ activity Questions: 535 (7 open) (8 closed without grading) Answers: 44 Italy
Local time: 13:37

to be XXX's (brand) ambassador

Explanation:
See if this may suit your context.

Advertising 2.0 Model: The Brand Ambassador
- [ Traduci questa pagina ]
1 Aug 2008 ... The Brand Ambassador is an advertising model that leverages the authority and credibility of online personalities to create a powerful ...
www.masternewmedia.org/advertising_20_model_the_brand_ambas... -

Actor Nicolas Cage new Montblanc brand ambassador | Marketing ...
- [ Traduci questa pagina ]
Actor Nicolas Cage new Montblanc brand ambassador ... Cage will appear in the ads presenting Montblanc's two chronographs: the Montblanc Star Chronograph ...
www.allbusiness.com/retail.../4223077-1.html

Business Trivia & Quiz Diary: Genelia D'Souza is a Brand ...
- [ Traduci questa pagina ]
4 Feb 2009 ... In 2008, the brand's campaign did not feature any brand ambassador. Read more: History of Fanta. Labels: Ads, Brand Ambassador, Brand Update ...
bizdom.blogspot.com/.../genelia-dsouza-is-brand-ambassador-of.html -

Selected response from:

Raffaella Panigada
Italy
Local time: 13:37

Grading comment

Selected automatically based on peer agreement.
4 KudoZ points were awarded for this answer

Summary of answers provided

3 +4

to be XXX's (brand) ambassador

Raffaella Panigada

5 +1

Celebrity Spokesperson

Andrea Cigliola

4 +1

testimonial

Being Earnest

to endorse

cynthiatesser

be the (representative) face of

sarahca

Answers

5 mins confidence:

peer agreement (net): +1

Celebrity Spokesperson

Explanation:
That is if the "personaggio" is a celebrity. otherwise I would say "real" spokeperson. hope this helps

Andrea Cigliola
United States
Native speaker of:

Italian,

English

9 mins confidence:

be the (representative) face of

Explanation:
will continue to be the representative face of XX for the next five years

I usually use "the face of" as if we're talking fashion, it's normally a question of being photographed wearing the garments in question...

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Note added at 9 mins (2009-11-08 20:17:29 GMT)
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sorry, "next five seasons" not years

sarahca
Mexico
Local time: 06:37
Works in field
Native speaker of:

English
PRO pts in category: 3

33 mins confidence:

peer agreement (net): +1

testimonial

Explanation:
why not leave it as it is!

Being Earnest
Italy
Local time: 13:37
Works in field
Native speaker of:

English
PRO pts in category: 8

1 hr confidence:

peer agreement (net): +4

to be XXX's (brand) ambassador

Raffaella Panigada
Italy
Local time: 13:37
Specializes in field
Native speaker of:

Italian
PRO pts in category: 32

Grading comment

Selected automatically based on peer agreement.

3 mins confidence:

to endorse

Explanation:
.

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Note added at 5 mins (2009-11-08 20:13:07 GMT)
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http://www.squidoo.com/celebrity-endorsement

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Note added at 14 hrs (2009-11-09 10:59:01 GMT)
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"Endorsement" è l'azione di rappresentare e pubblicizzare un prodotto da parte di una persona famosa. Credo sia un termine soprattutto americano però l'ho sentito tante volte.

cynthiatesser
Italy
Local time: 13:37
Works in field
Native speaker of:

Italian