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fare il testimonial

English translation: to be XXX's (brand) ambassador


GLOSSARY ENTRY (DERIVED FROM QUESTION BELOW)
Italian term or phrase:fare il testimonial
English translation:to be XXX's (brand) ambassador
Entered by: Raffaella Panigada
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20:07 Nov 8, 2009Login or register (free) for more options.
Italian to English translations [PRO]
Marketing - Advertising / Public Relations / new face of a certain brand - clothing
Italian term or phrase: fare il testimonial
Context: XXXX (personaggio) ha detto sì a XXXX (amministratore delegato dell'azienda) e torna a fare il testimonial per XXXX (nome dell'azienda) per le prossime 5 stagioni, partendo dall’ Autunno – Inverno 2009 -10
Therese Marshall
Italy
Local time: 13:37
to be XXX's (brand) ambassador
Explanation:
See if this may suit your context.

Advertising 2.0 Model: The Brand Ambassador
- [ Traduci questa pagina ]
1 Aug 2008 ... The Brand Ambassador is an advertising model that leverages the authority and credibility of online personalities to create a powerful ...
www.masternewmedia.org/advertising_20_model_the_brand_ambas... -

Actor Nicolas Cage new Montblanc brand ambassador | Marketing ...
- [ Traduci questa pagina ]
Actor Nicolas Cage new Montblanc brand ambassador ... Cage will appear in the ads presenting Montblanc's two chronographs: the Montblanc Star Chronograph ...
www.allbusiness.com/retail.../4223077-1.html

Business Trivia & Quiz Diary: Genelia D'Souza is a Brand ...
- [ Traduci questa pagina ]
4 Feb 2009 ... In 2008, the brand's campaign did not feature any brand ambassador. Read more: History of Fanta. Labels: Ads, Brand Ambassador, Brand Update ...
bizdom.blogspot.com/.../genelia-dsouza-is-brand-ambassador-of.html -
Selected response from:

Raffaella Panigada
Italy
Local time: 13:37
Grading comment
Selected automatically based on peer agreement.
4 KudoZ points were awarded for this answer



Summary of answers provided
3 +4to be XXX's (brand) ambassador
Raffaella Panigada
5 +1Celebrity Spokesperson
Andrea Cigliola
4 +1testimonial
Being Earnest
4to endorse
cynthiatesser
4be the (representative) face ofsarahca


  

Answers


5 mins   confidence: Answerer confidence 5/5 peer agreement (net): +1
Celebrity Spokesperson


Explanation:
That is if the "personaggio" is a celebrity. otherwise I would say "real" spokeperson. hope this helps

Andrea Cigliola
United States
Native speaker of: Native in ItalianItalian, Native in EnglishEnglish

Peer comments on this answer (and responses from the answerer)
agree  Katherine Zei: Just spokesperson though.
4 hrs
Login to enter a peer comment (or grade)

9 mins   confidence: Answerer confidence 4/5Answerer confidence 4/5
be the (representative) face of


Explanation:
will continue to be the representative face of XX for the next five years

I usually use "the face of" as if we're talking fashion, it's normally a question of being photographed wearing the garments in question...

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Note added at 9 mins (2009-11-08 20:17:29 GMT)
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sorry, "next five seasons" not years

sarahca
Mexico
Local time: 06:37
Works in field
Native speaker of: Native in EnglishEnglish
PRO pts in category: 3
Login to enter a peer comment (or grade)

33 mins   confidence: Answerer confidence 4/5Answerer confidence 4/5 peer agreement (net): +1
testimonial


Explanation:
why not leave it as it is!

Being Earnest
Italy
Local time: 13:37
Works in field
Native speaker of: Native in EnglishEnglish
PRO pts in category: 8

Peer comments on this answer (and responses from the answerer)
neutral  carly: a "testimonial" is usually a written or spoken statement, not a person
35 mins
  -> thanks - big to differ; testimonial football match for example

agree  James (Jim) Davis: Precisely Carly http://en.wikipedia.org/wiki/Testimonial
9 hrs
Login to enter a peer comment (or grade)

1 hr   confidence: Answerer confidence 3/5Answerer confidence 3/5 peer agreement (net): +4
to be XXX's (brand) ambassador


Explanation:
See if this may suit your context.

Advertising 2.0 Model: The Brand Ambassador
- [ Traduci questa pagina ]
1 Aug 2008 ... The Brand Ambassador is an advertising model that leverages the authority and credibility of online personalities to create a powerful ...
www.masternewmedia.org/advertising_20_model_the_brand_ambas... -

Actor Nicolas Cage new Montblanc brand ambassador | Marketing ...
- [ Traduci questa pagina ]
Actor Nicolas Cage new Montblanc brand ambassador ... Cage will appear in the ads presenting Montblanc's two chronographs: the Montblanc Star Chronograph ...
www.allbusiness.com/retail.../4223077-1.html

Business Trivia & Quiz Diary: Genelia D'Souza is a Brand ...
- [ Traduci questa pagina ]
4 Feb 2009 ... In 2008, the brand's campaign did not feature any brand ambassador. Read more: History of Fanta. Labels: Ads, Brand Ambassador, Brand Update ...
bizdom.blogspot.com/.../genelia-dsouza-is-brand-ambassador-of.html -

Raffaella Panigada
Italy
Local time: 13:37
Specializes in field
Native speaker of: Native in ItalianItalian
PRO pts in category: 32
Grading comment
Selected automatically based on peer agreement.

Peer comments on this answer (and responses from the answerer)
agree  Katherine Zei: If the company has several spokespeople and this person is the main one.
3 hrs
  -> Thank you, Katherine.

agree  Zanne Sannestam
4 hrs
  -> Thanks!

agree  alby
9 hrs
  -> Thank you!

agree  JoannaM
13 hrs
  -> Thanks, Joanna :-)
Login to enter a peer comment (or grade)

3 mins   confidence: Answerer confidence 4/5Answerer confidence 4/5
to endorse


Explanation:
.

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Note added at 5 mins (2009-11-08 20:13:07 GMT)
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http://www.squidoo.com/celebrity-endorsement

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Note added at 14 hrs (2009-11-09 10:59:01 GMT)
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"Endorsement" è l'azione di rappresentare e pubblicizzare un prodotto da parte di una persona famosa. Credo sia un termine soprattutto americano però l'ho sentito tante volte.

cynthiatesser
Italy
Local time: 13:37
Works in field
Native speaker of: Native in ItalianItalian
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