Italian to English translations [PRO] Marketing - Advertising / Public Relations / new face of a certain brand - clothing
Italian term or phrase:perno
Context: Non ha bisogno di presentazioni XXXX (celebrity's name): tra i più grandi calciatori italiani e mondiali, perno della XXXX (football club's name ) e capitano della nazionale italiana di calcio, nonché unico difensore in Italia a essersi aggiudicato il prestigioso Pallone d’oro e il Fifa World Player nel 2006.
see also
2. Slang; n., Any part or person that is so vital to something that if it went missing, the whole thing would fall apart.(...)
2. Someone has to take the snap, so the quarterback is the football offensive team's linchpin. http://www.urbandictionary.com/define.php?term=lynchpin
Explanation: You have a range of good suggestions, but this is intended to evoke the greatness of this player through his solidity (he's a defender not a flair player) and the moral fibre/role model status with which the company with its aspirations to social responsibility may seek to associate itself. HTH :).
Oliver Lawrence Italy Local time: 01:02 Works in field Native speaker of: English PRO pts in category: 44
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