English translation: preferred right / left-hand page position
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Italian to English translations [PRO] Marketing - Advertising / Public Relations / magazine advertisements
Italian term or phrase:rigore
as in "destra rigore" and "sinistra rigore"
these are items on a list of requirements for booking adverts with a certain magazine (such as price, position of the ad, size etc.) Can't find anything that even points me vaguely in the right direction. Can anyone shed any light? Thanks Sue
Explanation: Posizione di rigore
Collocazione prefissata all'interno di un periodico o di un quotidiano. Ha un costo superiore alla posizione libera a discrezione dell'editore.
1. Financial World Online :: Advertise
- [ Traduci questa pagina ]
Financial World Supplements are a new initiative from the partnerships team at ifs School ... 1 x full-page, full-colour, prime position advertising space ... https://www.financialworld.co.uk/.../supplements.cfm - Copia cache
1. Illustrated Glossary of Media, Printing and Advertising Terms
- [ Traduci questa pagina ]
prima pagina di copertina, le de couverture. 2. Umschlagseite, inside front cover ... preferred position. premium position, posizione di rigore ...
web.ticino.com/.../glossary_of_advertising.htm - Copia cache - Simili
[PDF] Layout 1Formato file: PDF/Adobe Acrobat - Versione HTML
ti, ricette innovative e tradizionali, articoli su materie prime e tecnologie; reportage, .... BANNER PUBBLICITARI - advertising banner. Banner laterale. 122X122 pixel. Posizioni di rigore o romana, aumento - special position increase . ... www.chiriotti.it/italiano/pi/LISTINO_2009_PI.pdf
-------------------------------------------------- Note added at 1 day42 mins (2010-02-26 11:48:48 GMT) --------------------------------------------------
This was it - preferred right-hand / left-hand page, thanks to all who took time out to answer/research/comment. I won't 4 KudoZ points were awarded for this answer
"In pubblicità i clienti possono richiedere una posizione obbligatoria: una pagina destra o una pagina sinistra, magari perché a fronte di un articolo che interessa, ecc"
but they didn't tell me how they translated it and didn't ask for my help either and have not answered my request as to what they put. So we know exactly what it is ... tomorrow I shall have a look see if I can find the English equivalent, matter of principle!
Thanks for all your help and time.
At the moment, I see "positioning", "rigid(ly)" and "justified" and I'm not able to judge, but here's a further idea: "posizione di rigore" is "premium position" in this context, though this is normally on the right-hand page of a magazine. I suppose there may be a "premium position" also on the left (in the top half, I imagine). Might this be "premium position (left-hand)" and "premium position (right-hand)" or "premium left" and "premium right"? It might also be "preferred left" / "preferred right", or even "special left" / "special right", since "preferred" and "special" are also used for this sort of thing in advertising.
Explanation: Posizione di rigore
Collocazione prefissata all'interno di un periodico o di un quotidiano. Ha un costo superiore alla posizione libera a discrezione dell'editore.
1. Financial World Online :: Advertise
- [ Traduci questa pagina ]
Financial World Supplements are a new initiative from the partnerships team at ifs School ... 1 x full-page, full-colour, prime position advertising space ... https://www.financialworld.co.uk/.../supplements.cfm - Copia cache
1. Illustrated Glossary of Media, Printing and Advertising Terms
- [ Traduci questa pagina ]
prima pagina di copertina, le de couverture. 2. Umschlagseite, inside front cover ... preferred position. premium position, posizione di rigore ...
web.ticino.com/.../glossary_of_advertising.htm - Copia cache - Simili
[PDF] Layout 1Formato file: PDF/Adobe Acrobat - Versione HTML
ti, ricette innovative e tradizionali, articoli su materie prime e tecnologie; reportage, .... BANNER PUBBLICITARI - advertising banner. Banner laterale. 122X122 pixel. Posizioni di rigore o romana, aumento - special position increase . ... www.chiriotti.it/italiano/pi/LISTINO_2009_PI.pdf
-------------------------------------------------- Note added at 1 day42 mins (2010-02-26 11:48:48 GMT) --------------------------------------------------
The translation workplace 
