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ROS

English translation: Run of Site


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GLOSSARY ENTRY (DERIVED FROM QUESTION BELOW)
Italian term or phrase:ROS
English translation:Run of Site
Entered by: Anthony Green
Options:
- Contribute to this entry
- Include in personal glossary

07:50 Sep 27, 2010
Italian to English translations [PRO]
Bus/Financial - Advertising / Public Relations / piano multimediale
Italian term or phrase: ROS
One of the

N° 1.300.000 impressions Ticker in Homepage;
n° 2.500.000 impressions multiformato in ROS (728x90-300x250-990x30);
n°1 posizione fissa (spotlight o minibox) in Homepage per n°8 settimane.

This is an unfamilir field for me. Any ideas what ROS refers to?
Anthony Green
Italy
Local time: 02:25
Run of Site
Explanation:
On line advertising jargon
http://www.webopedia.com/TERM/R/ROS.html

Think I'd go for this in this context
Linda
Selected response from:

Linda Thody
United Kingdom
Local time: 01:25
Grading comment
many thanks to Linda for the answer and to Barbara for the references
4 KudoZ points were awarded for this answer



Summary of answers provided
3 +2Run of Site
Linda Thody
3Run Of Site
Barbara Carrara


  

Answers


19 mins   confidence: Answerer confidence 3/5Answerer confidence 3/5 peer agreement (net): +2
Run of Site


Explanation:
On line advertising jargon
http://www.webopedia.com/TERM/R/ROS.html

Think I'd go for this in this context
Linda


Linda Thody
United Kingdom
Local time: 01:25
Works in field
Native speaker of: Native in EnglishEnglish
PRO pts in category: 4
Grading comment
many thanks to Linda for the answer and to Barbara for the references

Peer comments on this answer (and responses from the answerer)
agree  Barbara Carrara: I am sorry, Linda. I did not check before posting my answer. I'll leave mine for reference only.
14 mins
  -> No probs Barbara! Yours backs my answer up :-) Thanks!
agree  xxxMr Murray
2 hrs
  -> Thank you :-)
Login to enter a peer comment (or grade)

32 mins   confidence: Answerer confidence 3/5Answerer confidence 3/5
Run Of Site


Explanation:
'Run of site advertising means that your banner ads will be displayed throughout an individual website, across all of the Website's banner ad real estate. ROS advertising is often less expensive than advertising in a specific area on a website. On portal sites such as Yahoo.com or MSN.com, ROS advertising can result in a dramatic savings over targeted marketing. While most products or services will benefit from targeted marketing, products or services with broad appeal can have very successful online advertising campaigns using ROS advertising.'
(source, http://bannerads.lifetips.com/newsletter/2006/12/8/what-is-r...

Into brackets you have the standard formats, i.e.
728x90 Leaderboard
990x30 Ticker
300x250 Box
(source, www.comunicazione.uniroma1.it/materiali/22.46.02_ADV digita...

Barbara Carrara
Italy
Local time: 02:25
Specializes in field
Native speaker of: Native in ItalianItalian
PRO pts in category: 3
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