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concetto portante

English translation: take-home message

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GLOSSARY ENTRY (DERIVED FROM QUESTION BELOW)

Italian term or phrase:	concetto portante
English translation:	take-home message
Entered by:	Oliver Lawrence

Options:
- Contribute to this entry
- Include in personal glossary

10:09 Apr 21, 2011

Italian to English translations [PRO]
Bus/Financial - Advertising / Public Relations

Italian term or phrase: concetto portante

"La metafora della “scelta giusta” cioè quella più adatta alla circostanza è il concetto portante di questa comunicazione."

KayW KudoZ activity Questions: 44 (none open) (4 without valid answers) (9 closed without grading) Answers: 329
Local time: 02:26

take-home message

Explanation:
the message that you want the recipients to "get", if nothing else

Selected response from:

Oliver Lawrence
Italy
Local time: 02:26

Grading comment

Thanks, Oliver. This seems the most apt in the advertising context.
4 KudoZ points were awarded for this answer

Summary of answers provided

5 +2

key concept

James (Jim) Davis

4 +2

founding/underlying concept

Sara Maghini

The main idea

Iride Sorace

salient issue

LaraBarnett

take-home message

Oliver Lawrence

key element

Barbara Carrara

The supporting concept

Pnina

Answers

3 mins confidence:

The main idea

Explanation:
Potrebbe essere una possibilità ^^

Reference: http://www.rhlschool.com/read6n4.htm

Iride Sorace
Italy
Local time: 02:26
Specializes in field
Native speaker of:

Italian

Notes to answerer

Asker: The meaning is clear. BUt I want to know if there is an equivalent standard term in advertising jargon for this.

4 mins confidence:

peer agreement (net): +2

founding/underlying concept

Explanation:
Why not?

--------------------------------------------------
Note added at 5 mins (2011-04-21 10:15:14 GMT)
--------------------------------------------------

http://www.google.com/search?hl=en&q="founding concept"

What is the underlying concept of motivation? The underlying concept of motivation is some driving force within individuals by which ...

http://www.google.com/search?hl=en&q="founding concept"#q="u...

Sara Maghini
Italy
Local time: 02:26
Works in field
Native speaker of:

Italian

9 mins confidence:

The supporting concept

Explanation:
the supporting concept of this communication

--------------------------------------------------
Note added at 22 mins (2011-04-21 10:32:16 GMT)
--------------------------------------------------

The term "supporting concept" gives 260,000 Google hits.
I am adding an example of its usage.
"...the concept of time in ontological research (it is the supporting concept of Heidegger's central thesis, that of temporality of Being)"
www.phenomenology.ro/newsletter/pages/cioaba.engl.html

Pnina
Israel
Local time: 03:26
Works in field
Native speaker of:

Hebrew
PRO pts in category: 10

23 mins confidence:

key element

Explanation:
'Key element' definitely is a recurring phrase in advertising.
A few examples,

http://www.marketing-made-simple.com/articles/promotional-st...

www.wspromotion.com/elements-for-successful-advertising.htm...

http://www.allbusiness.com/marketing-advertising/marketing-a...

http://www.taxadmin.org/Fta/meet/2000tech/rich2/sld023.htm

Barbara Carrara
Italy
Local time: 02:26
Specializes in field
Native speaker of:

Italian
PRO pts in category: 3

1 hr confidence:

peer agreement (net): +2

key concept

Explanation:

http://www.google.com/search?source=ig&hl=en&rlz=&=&q="key c...

James (Jim) Davis
Italy
Local time: 02:26
Native speaker of:

English
PRO pts in category: 82

5 hrs confidence:

take-home message

Explanation:
the message that you want the recipients to "get", if nothing else

Oliver Lawrence
Italy
Local time: 02:26
Works in field
Native speaker of:

English
PRO pts in category: 127

Grading comment

Thanks, Oliver. This seems the most apt in the advertising context.

11 hrs confidence:

salient issue

Explanation:
This is one common collocation that is easily understood.

"salient
–adjective
1. prominent or conspicuous: salient traits.
2. ... "
http://dictionary.reference.com/browse/salient

http://www.ehow.com/facts_5802746_salient-issues_.html

LaraBarnett
United Kingdom
Local time: 01:26
Works in field
Native speaker of:

English
PRO pts in category: 6

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Changes made by editors

Apr 28, 2011 - Changes made by Oliver Lawrence:
Created KOG entry	KudoZ term => KOG term

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concetto portante

English translation: take-home message

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concetto portante

English translation: take-home message

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KudoZ™ translation helpThe KudoZ network provides a framework for translators and others to assist each other with translations or explanations of terms and short phrases.

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The KudoZ network provides a framework for translators and others to assist each other with translations or explanations of terms and short phrases.