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The asker opted for community grading. The question was closed on 2011-11-17 07:54:08 based on peer agreement (or, if there were too few peer comments, asker preference.)
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Italian to English translations [PRO]
Marketing - Advertising / Public Relations | | Italian term or phrase: operazioni a premio | | This phrase is taken from a privacy policy. It speaks about 'concorsi e operazioni a premio'. Anybody got any ideas regarding the accepted English translation? |
|  Dean RyanKudoZ activityQuestions: 1 (none open) Answers: 2
Italy
| Local time: 02:26
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| | prize competitions, draws and free gifts with purchase and | Explanation:
I recently looked up the law on this for a company sponsoring the Rugby World Cup. Basically this is "manifestazioni a premio", that is, the umbrella for concorsi a premio and operazioni a premio, governed by D.P.R. 430 of 26/10/2001. Concorsi a premio are advertsing actions that attribute a prize by some competition or draw mechanism which involves the capacity of participants to use their ability to provide a result or judgement. The operazioni a premi are advertising actions offering free gifts against a purchase or a certain number of proofs of purchase - generally used by mainstream retail advertisers. Hope this is clear. Alison
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Note added at 34 mins (2011-11-13 11:08:13 GMT)
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sorry there is an "and" too many!
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Note added at 44 mins (2011-11-13 11:18:48 GMT)
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Just as an aside, you may remember seeing "Aut Min Rich" at the bottom of promotional adverts, as before 2001, it was the Intendenza di Finanza that authorised both prize competitions and free gifts with product purchase. The authorisation procedure took aaaaages and so we used to calculate the fine into the promotional budget before going on air as standard practice. Now it is the Ministry of Economic Development that grants authorisation, although the procedue is still full of red tape for the concorsi (because it's gambling), while it is streamlined for the operazioni. Also an effect of the major TV retail advertisers and their lobby, I feel. |
| Selected response from:
Alison Kenedy
Italy
| Grading comment Thanks Alison, first question I've asked on ProZ and so more than happy with the result. I have checked further and now know that your answer is spot on, thanks again.
4 KudoZ points were awarded for this answer |
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| Discussion entries: 0 |
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Automatic update in 00:
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7 mins confidence:   sweepstakes
Explanation:
There may be a more modern term, but this is the idea.
| | | Notes to answerer
Asker: Thanks Teresa, in the particular context of the Privacy Policy I am working on, I think that Alison's answer is more correct but thanks for your suggestion.
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32 mins confidence: peer agreement (net): +1 prize competitions, draws and free gifts with purchase and
Explanation:
I recently looked up the law on this for a company sponsoring the Rugby World Cup. Basically this is "manifestazioni a premio", that is, the umbrella for concorsi a premio and operazioni a premio, governed by D.P.R. 430 of 26/10/2001. Concorsi a premio are advertsing actions that attribute a prize by some competition or draw mechanism which involves the capacity of participants to use their ability to provide a result or judgement. The operazioni a premi are advertising actions offering free gifts against a purchase or a certain number of proofs of purchase - generally used by mainstream retail advertisers. Hope this is clear. Alison
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Note added at 34 mins (2011-11-13 11:08:13 GMT)
--------------------------------------------------
sorry there is an "and" too many!
--------------------------------------------------
Note added at 44 mins (2011-11-13 11:18:48 GMT)
--------------------------------------------------
Just as an aside, you may remember seeing "Aut Min Rich" at the bottom of promotional adverts, as before 2001, it was the Intendenza di Finanza that authorised both prize competitions and free gifts with product purchase. The authorisation procedure took aaaaages and so we used to calculate the fine into the promotional budget before going on air as standard practice. Now it is the Ministry of Economic Development that grants authorisation, although the procedue is still full of red tape for the concorsi (because it's gambling), while it is streamlined for the operazioni. Also an effect of the major TV retail advertisers and their lobby, I feel.
| Alison Kenedy
Italy
Specializes in field
Native speaker of:  English
PRO pts in category: 20
|
| | Grading comment | Thanks Alison, first question I've asked on ProZ and so more than happy with the result. I have checked further and now know that your answer is spot on, thanks again. |
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The translation workplace 
