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senza farli cadere dall'alto

English translation: without being patronizing

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GLOSSARY ENTRY (DERIVED FROM QUESTION BELOW)

Italian term or phrase:	(Trasmettere i nostri contenuti) senza farli cadere dall’alto
English translation:	without being patronizing
Entered by:	Maurizio Valente

Options:
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- Include in personal glossary

10:59 Oct 1, 2003

Italian to English translations [PRO]
Marketing - Advertising / Public Relations / advertising

Italian term or phrase: senza farli cadere dall'alto

The text is a presentation describing the new advertising campaign for a leading cosmetics manufacturer. The heading of this particular slide is "quale linguaggio vogliamo usare" and it's followed by the following three points:

"Essere seri senza essere seriosi

Trasmettere i nostri contenuti senza farli cadere dall’alto

Rivestire di bellezza e di eleganza la scientificità"

I'd like your ideas on how to translate "senza farli cadere dall'alto".

TIA

Sarah

Sarah Ponting KudoZ activity Questions: 292 (none open) (2 closed without grading) Answers: 2513 Italy
Local time: 02:26

without being patronizing

Explanation:
Another suggestion

--------------------------------------------------
Note added at 1 hr 41 mins (2003-10-01 12:41:01 GMT)
--------------------------------------------------

You should handle stress without becoming stressed out, enter combat without being
combative, and communicate without being patronizing to customers or other ...
sacramento.craigslist.org/med/13511798.html

Selected response from:

Maurizio Valente
Italy

Grading comment

Thanks a lot for all your excellent suggestions, I had a hard time choosing the best one. In the end I selected Maurizio's answer simply because it seemed more consistent with the style of my text.

Best wishes and thanks again for your help.

Sarah

4 KudoZ points were awarded for this answer

Summary of answers provided

4 +3

without preaching, without pontificating, without being pompous

xxxCMJ_Trans

without making them fall from above

Henrique Magalhaes

without being patronizing

Maurizio Valente

without going over their heads

Rick Henry

without talking down to you

Anthony Green

to choose a grassroots approach to getting our ideas across

Nancy Arrowsmith

without preaching down to

Lisa Lloyd

Discussion entries: 1

Answers

3 mins confidence:

without making them fall from above

Explanation:
I think that this an easy & correct way of converting into Eng.

Henrique Magalhaes
Local time: 01:26
Native speaker of:

Portuguese

7 mins confidence:

peer agreement (net): +3

without preaching, without pontificating, without being pompous

Explanation:
perhaps something along these lines???

--------------------------------------------------
Note added at 2003-10-01 11:27:18 (GMT)
--------------------------------------------------

or even - talking down, although they are writing and not talking....

xxxCMJ_Trans
Local time: 02:26
Specializes in field
Native speaker of:

English
PRO pts in category: 35

22 mins confidence:

without preaching down to

Explanation:
... Instead of adults preaching down to youth about the risks, Aids workers
may take a leaf from social psychology on peer culture. ...
www.dispatch.co.za/1998/12/01/editoria/EDITORIA.HTM

... groups, law enforcement professionals and national celebrities touted the film
for imparting its strong message without preaching down to the audience and ...
www.ptsnorth.com/magazine/pn601_morris.shtml

Lisa Lloyd
Local time: 01:26
Native speaker of:

Swedish

42 mins confidence:

without talking down to you

Explanation:
I'm stealing this really from an earlier answerer, but "talking down" definitely sounds better from an advertising point of view, if you want to avoid the "preaching" angle (which could I suppose even get you into hot water if they reckon the ad is anti-clerical!).
"Talking down" has the advantage of having a broad meaning.

Reference: http://www.google.it/search?hl=it&ie=UTF-8&oe=UTF-8&q=%22don...
Reference: http://www.google.it/search?hl=it&ie=UTF-8&oe=UTF-8&q=%22don...

Anthony Green
Italy
Local time: 02:26
Native speaker of:

English

1 hr confidence:

without going over their heads

Explanation:
another option.

HTH

Rick

Rick Henry
United States
Local time: 19:26
Specializes in field
Native speaker of:

English
PRO pts in category: 4

1 hr confidence:

without being patronizing

Maurizio Valente
Italy
Native speaker of:

Italian
PRO pts in category: 8

Grading comment

1 hr confidence:

to choose a grassroots approach to getting our ideas across

Explanation:
this goes further afield, but it's what they're talking about.
Otherwise, patronizing or talking down to are the correct terms.

Nancy Arrowsmith
Local time: 18:26
Native speaker of:

English
PRO pts in category: 4

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English translation: without being patronizing

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English translation: without being patronizing

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