incipit

English translation: opening statement

GLOSSARY ENTRY (DERIVED FROM QUESTION BELOW)

Italian term or phrase:	incipit
English translation:	opening statement
Entered by:	Science451

08:38 Mar 28, 2004

Italian to English translations [PRO]
Art/Literary - Advertising / Public Relations / Copyrwriting

Italian term or phrase: incipit

Hi folks
Does anyone know how to translate this Latin word when used (in Italian) in the context of copywriting and advertising? I know it means something like "opening statement" and I am planning to use this expression if necessary, but I guess there is likely to be a precise corresponding concept in the world of English language advertising.
TIA
Derek

Derek Smith KudoZ activity Questions: 334 (1 open) (2 without valid answers) (1 closed without grading) Answers: 698
Local time: 17:18

opening statement

Explanation:
[PPT] Selling an Idea or a Product
Formato file: Microsoft Powerpoint 97 - Versione HTML
... Find the right tone. Building blocks for marketing documents. Hook – headline,
**opening statement**, title. ... Closure – call to action. Copywriting and headlines. ...
www.stc-israel.org.il/Chapter/convention-2003/ presentation-chani.ppt

Selected response from:

Science451
Italy
Local time: 18:18

Grading comment

Thanks for all your input here. Although many people have confirmed that incipit is used in English, the context seems to be primarily that of mediaeval manuscripts which is far removed from the world of modern day advertising. The matter is not conclusive, but in the end I went with "opening statement" in line with Science451 and endorers.
Maximum Appreciation
Derek
4 KudoZ points were awarded for this answer

Summary of answers provided

3 +4

incipit

Dolores Vázquez

3 +2

opening statement

Science451

here begins

George Vardanyan

Answers

29 mins confidence:

here begins

Explanation:
Used to mark the start of the text in early books, incipit is a Latin word translated as "here begins." It is typically found on the opening pages of a manuscript.

Reference: http://www.incipit.com/

George Vardanyan
Local time: 18:18
Native speaker of:

Russian

43 mins confidence:

peer agreement (net): +4

incipit

Explanation:
here begins: used as an introductory word at the beginning of some medieval manuscripts

Reference: http://europa.eu.int/eurodicautom

Dolores Vázquez
Native speaker of:

Galician,

Spanish

56 mins confidence:

peer agreement (net): +2

opening statement

Science451
Italy
Local time: 18:18
Native speaker of:

Italian
PRO pts in category: 4

Grading comment

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