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la leva del prezzo

English translation: [playing] the price card

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07:15 Mar 31, 2011

Italian to English translations [PRO]
Economics

Italian term or phrase: la leva del prezzo

Nonostante i diversi tentativi di produrre i vini di Pinot grigio in diversi paesi viticoli fuori dall'Italia, spesso utilizzando la leva del prezzo, le tipologie e la qualita' dei vini ottenuti in Italia sono apparsi i piu' graditi dal consumatore.

Michael Mottola KudoZ activity Questions: 312 (1 open) (20 closed without grading) Answers: 14 Italy
Local time: 19:50

English translation:[playing] the price card

Explanation:
It means that they use price as a marketing angle, as a strategy, to try and sell Pinot grigio wines which have been produced outside Italy. Literally, it means "using the price lever", but I think it sounds much more natural to say "playing the price card" in English.

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Note added at 11 mins (2011-03-31 07:26:50 GMT)
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"Buy Pepsi Cola To Send? Skillfully Playing The Price Card"

http://business.ezinemark.com/buy-pepsi-cola-to-send-skillfu...

"Playing the price card is something that should not be the first option considered."

http://hubpages.com/hub/The-Fallacy-of-Price

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Note added at 12 mins (2011-03-31 07:28:08 GMT)
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"But some solution providers are wondering why Microsoft is playing the price card at a time when it has been getting a largely positive reception to its latest 'I'm a PC ads', which respond to Apple -- obliquely but effectively -- by showing how people are utilizing PCs in a number of real world scenarios. "

http://www.crn.com/news/applications-os/211200759/microsoft-...

"But GM is playing the price card with this vehicle, knowing that the bottom line speaks to a lot of buyers. This is the same strategy that Dodge has with its current Caravan, which has a start price of less than $20,000."

http://www.autonet.ca/autos/search/testdrives/2007/08/17/482...

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Note added at 13 mins (2011-03-31 07:28:49 GMT)
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"The company is aiming at a 10% market share, and hopes to get ahead by playing the price card."

http://www.moneycontrol.com/news/business/amul-chocolates-to...