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Nasce

English translation: Launching REF-E


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11:59 Jan 11, 2012
Italian to English translations [PRO]
Marketing - Economics / Press release
Italian term or phrase: Nasce
"Nasce REF-E.

A dieci anni dalla sua creazione REF si riorganizza per meglio promuovere lo sviluppo delle proprie attività. In REF-E confluiscono le attività e il gruppo di lavoro specializzato nelle analisi della concorrenza e della regolazione nel settore energetico e ambientale in Italia e in Europa. "

I am thinking "REF-E is born" as in "A baby is born" and wish to know what people think. Normally, I almost never use "born" for nasce, but they want to make an advertising splash and I feel it could work here.
Obviously I'm open to other ideas.

REF is a firm of consultants in the field of economics. http://www.ref-online.it/it/chi-siamo/ref/
They are creating a sort of internal division called REF-E where E stands for Energy. That division/working group specialises in the economics of energy markets.
The client's suggestions were:
REF-E goes alive. Non mi piace-..... cosa dici di Let is announce the foundation of REF-E!
Oppure REF-E is born

CLEARLY I have REF's permission to put this in the public domain here, now.
James (Jim) Davis
Italy
Local time: 19:50
English translation:Launching REF-E
Explanation:
possible marketing alternative to the literal
Selected response from:

Dorothy Selibas
South Africa
Local time: 19:50
Grading comment
Thank you Dorothy
4 KudoZ points were awarded for this answer



Summary of answers provided
4 +4Launching REF-EDorothy Selibas
3 +2goes live
Daniela Zambrini
4Introducing REF-E/REF introduces REF-E
Gisella Giarrusso
4comes into being
Alenka Novel


Discussion entries: 5





  

Answers


10 mins   confidence: Answerer confidence 4/5Answerer confidence 4/5 peer agreement (net): +4
Launching REF-E


Explanation:
possible marketing alternative to the literal

Dorothy Selibas
South Africa
Local time: 19:50
Specializes in field
Native speaker of: Native in EnglishEnglish
PRO pts in category: 8
Grading comment
Thank you Dorothy

Peer comments on this answer (and responses from the answerer)
agree  Denise DeVries
22 mins

agree  Gisella Giarrusso
52 mins

agree  Linda 969
22 hrs

agree  Rachel Fell
1 day4 hrs
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33 mins   confidence: Answerer confidence 3/5Answerer confidence 3/5 peer agreement (net): +2
goes live


Explanation:
as close as possible to your client's original suggestion

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Note added at 47 mins (2012-01-11 12:47:20 GMT)
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p.s. ops, sorry..I think I misread your explanation, I now see "The client's suggestions were:
REF-E goes alive. Non mi piace-"



Daniela Zambrini
Italy
Local time: 19:50
Native speaker of: Native in EnglishEnglish, Native in ItalianItalian
Notes to answerer
Asker: They might like "goes live", but it sounds like a broadcast.

Asker: Thank you Daniela


Peer comments on this answer (and responses from the answerer)
agree  Peter Cox
14 mins

agree  philgoddard: I don't care whether the client likes it, it's a good idea, and it fits with the idea of energy (though "alive" is obviously wrong).
4 hrs
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53 mins   confidence: Answerer confidence 4/5Answerer confidence 4/5
comes into being


Explanation:
a firm, a project comes into being

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Note added at 56 mins (2012-01-11 12:56:24 GMT)
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also comes into existence

Alenka Novel
Slovenia
Local time: 19:50
Specializes in field
Native speaker of: Native in ItalianItalian, Native in SlovenianSlovenian
Notes to answerer
Asker: Thank you Alenka

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1 hr   confidence: Answerer confidence 4/5Answerer confidence 4/5
Introducing REF-E/REF introduces REF-E


Explanation:
another option...

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Note added at 1 hr (2012-01-11 13:37:05 GMT)
--------------------------------------------------

sorry I haven't fully answered your question...I would say "B" :)

Gisella Giarrusso
Spain
Local time: 19:50
Native speaker of: Native in ItalianItalian, Native in EnglishEnglish
Notes to answerer
Asker: Thanks ;)

Asker: Thank you Gisella

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