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Gelato che fai, cliente che trovi

English translation: Find your flavour: find your customer


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12:02 Feb 8, 2012
Italian to English translations [PRO]
Marketing - Food & Dairy / gelato
Italian term or phrase: Gelato che fai, cliente che trovi
Every now and then we can have a bit of fun.
On the site of the Italian Gelato-Makers association there is a page on positioning.
http://www.ilgelatoartigianale.info/Sei_un_gelatiere/Il_Posi...

Of course the slogan is untranslatable per se, but as you have all come up with such a lot of nice ideas on previous occasions, instead of looking at the ice building inexporably up outside your window, you may prefer dream of sunny summer days, and the choices that a gelato-maker has on how to flog his wares...
Anthony Green
Italy
Local time: 12:04
English translation:Find your flavour: find your customer
Explanation:
The link provided exhorts ice-cream makers to reflect on what their unique selling point is (unusual flavours, organic ingredients, etc.) and use that awareness to better market themselves. It's not about quality per se, or 'when in Rome...'.
Hence the above attempt. HTH :).
Selected response from:

Oliver Lawrence
Italy
Local time: 12:04
Grading comment
This of course was the hardest part, selecting the best out of some memorable entries. In the end I sent the customer three alternatives: Oliver's, Russell's and Colin's, all of which show that instead of slaving over a hot PC all day to earn your keep you could be coming up with catchy phrases for a living in the swankiest Milan advertising agencies...
4 KudoZ points were awarded for this answer



Summary of answers provided
3 +2Find favo(u)r with the right flavor(u)rColin Rowe
3 +2To each his own ice creamShera Lyn Parpia
3 +2Each flavor has its customer(s)
texjax DDS PhD
3Find your flavour: find your customer
Oliver Lawrence
3Gelato - we have your flavour!
Rachel Fell
3bespoke gelato experiences
Giles Watson
3However you flavour it, it's someone's favourite
Russell Jones
2 +1The (Ice) Cream of the Crop
Barbara Carrara
3Positioning. The bullseye on your target
LorraineB
3The better your ice cream is, the more customers you get!
stefina
2Ice cream, You love it.
missdutch
2The right flavor for the best taste
DrSeuss


Discussion entries: 2





  

Answers


58 mins   confidence: Answerer confidence 2/5Answerer confidence 2/5
The right flavor for the best taste


Explanation:
OK, I thought we might as well start from somewhere...

DrSeuss
Local time: 12:04
Works in field
Native speaker of: Native in ItalianItalian
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1 hr   confidence: Answerer confidence 2/5Answerer confidence 2/5
Ice cream, You love it.


Explanation:
I know, I know, it's silly and it works only when you hear it, but my love for ice cream overcomes my fear of ridicule;-P

missdutch
Netherlands
Local time: 12:04
Works in field
Native speaker of: Native in ItalianItalian
PRO pts in category: 4

Peer comments on this answer (and responses from the answerer)
neutral  Barbara Carrara: Why not go with the whole Daunbailò line, 'I Scream, U Scream, We All Scream for Ice Cream'? I think it fits. Bacio, bi
29 mins
  -> chapeau, madamina, trovi sempre la ciliegina sul gelato;-)
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1 hr   confidence: Answerer confidence 3/5Answerer confidence 3/5 peer agreement (net): +2
To each his own ice cream


Explanation:
an idea.

Shera Lyn Parpia
Italy
Local time: 12:04
Specializes in field
Native speaker of: Native in EnglishEnglish
PRO pts in category: 68

Peer comments on this answer (and responses from the answerer)
agree  texjax DDS PhD: I like it, but I would use "gelato" instead of ice cream
7 mins
  -> yes, a nice touch! Thanks.

agree  LorraineB: good - though the site is using "gelato" as a cool alternative to ice cream (part of the global positioning of Italian ice cream!!) so, "to each his own gelato" sorry texjax, our great minds thought alike
8 mins
  -> Grazie :)
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1 hr   confidence: Answerer confidence 3/5Answerer confidence 3/5 peer agreement (net): +2
Each flavor has its customer(s)


Explanation:
...o "palate", volendo, ma forse si perde il riferimento commerciale dato che si tratta di posizionamento.

Altra opzione:
Each flavor has its (own) customer base

Buona giornata, ciao!

texjax DDS PhD
Local time: 06:04
Native speaker of: Native in ItalianItalian
PRO pts in category: 4

Peer comments on this answer (and responses from the answerer)
agree  cilantro
15 mins
  -> Grazie tante

agree  Emiliano Pantoja
1 hr
  -> Molte grazie
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1 hr   confidence: Answerer confidence 3/5Answerer confidence 3/5
Positioning. The bullseye on your target


Explanation:
The e xplanation on the site is all about what positioning means and why to do it..... the idea (obviously copyright) can be visualized on
(see web ref below)


    Reference: http://www.brandchannel.com/features_webwatch.asp?ww_id=196
LorraineB
Local time: 12:04
Native speaker of: Native in EnglishEnglish, Native in ItalianItalian
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1 hr   confidence: Answerer confidence 2/5Answerer confidence 2/5 peer agreement (net): +1
The (Ice) Cream of the Crop


Explanation:
La Crème of the Craft




--------------------------------------------------
Note added at 2 hrs (2012-02-08 14:07:05 GMT)
--------------------------------------------------

Ice Cream Cravers Cram Together

Barbara Carrara
Italy
Local time: 12:04
Specializes in field
Native speaker of: Native in ItalianItalian
PRO pts in category: 24

Peer comments on this answer (and responses from the answerer)
agree  missdutch: splendido! Adesso mi vuoi "comandare" i commenti? Giammai!
10 mins
  -> Ho partecipato anch'io solo perché c'è di mezzo il gelato (rigorosamente alla nocciola piemontese. Slurp!). Magari un 'neutral' è meglio, va... Ti ribacio, bi
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2 hrs   confidence: Answerer confidence 3/5Answerer confidence 3/5
The better your ice cream is, the more customers you get!


Explanation:
another idea...:)

stefina
Local time: 12:04
Specializes in field
Native speaker of: Native in ItalianItalian
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2 hrs   confidence: Answerer confidence 3/5Answerer confidence 3/5
However you flavour it, it's someone's favourite


Explanation:
No explanation required!

Russell Jones
United Kingdom
Local time: 11:04
Native speaker of: Native in EnglishEnglish
PRO pts in category: 5
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3 hrs   confidence: Answerer confidence 3/5Answerer confidence 3/5
Find your flavour: find your customer


Explanation:
The link provided exhorts ice-cream makers to reflect on what their unique selling point is (unusual flavours, organic ingredients, etc.) and use that awareness to better market themselves. It's not about quality per se, or 'when in Rome...'.
Hence the above attempt. HTH :).

Oliver Lawrence
Italy
Local time: 12:04
Works in field
Native speaker of: Native in EnglishEnglish
PRO pts in category: 32
Grading comment
This of course was the hardest part, selecting the best out of some memorable entries. In the end I sent the customer three alternatives: Oliver's, Russell's and Colin's, all of which show that instead of slaving over a hot PC all day to earn your keep you could be coming up with catchy phrases for a living in the swankiest Milan advertising agencies...
Login to enter a peer comment (or grade)

7 hrs   confidence: Answerer confidence 3/5Answerer confidence 3/5
Gelato - we have your flavour!


Explanation:
or maybe Gelato - we have a flavour for everyone/What's your flavour?

Rachel Fell
Local time: 11:04
Specializes in field
Native speaker of: Native in EnglishEnglish
PRO pts in category: 124
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1 hr   confidence: Answerer confidence 3/5Answerer confidence 3/5 peer agreement (net): +2
Find favo(u)r with the right flavor(u)r


Explanation:
He who pays the gelato maker calls the flavor(u)r


--------------------------------------------------
Note added at 2 hrs (2012-02-08 14:13:02 GMT)
--------------------------------------------------

"The crema della crema"

--------------------------------------------------
Note added at 21 hrs (2012-02-09 09:26:25 GMT)
--------------------------------------------------

"Gelato – Do yourself a flavo(u)r!"

Colin Rowe
Germany
Local time: 12:04
Native speaker of: Native in EnglishEnglish
PRO pts in category: 8

Peer comments on this answer (and responses from the answerer)
agree  Barbara Carrara: The first one is a winner!
16 mins
  -> Grazie!

agree  ljane: I like it..has a ring! or find customer favor with the right gelato flavor.
44 mins
  -> Thanks! Yes, your slightly longer version would also work nicely.
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1 day4 hrs   confidence: Answerer confidence 3/5Answerer confidence 3/5
bespoke gelato experiences


Explanation:
You could play around with the old adspeak favourite "bespoke".

Note, too, that "gelato" is not quite the same as ice cream since it usually has a lower butterfat content.


    Reference: http://en.wikipedia.org/wiki/Gelato
Giles Watson
Local time: 12:04
Specializes in field
Native speaker of: Native in EnglishEnglish
PRO pts in category: 40
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