English translation: clients selling the firm's products
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no, they have wholesale and retail customers who sell their products and who they treat more or less as if they were their own sales reps (they even provide training courses for them and "supervise" and "oversee" them). in fact the thing had me puzzled for a while until i finally managed to turn my brain on its head. so, it's deffo "trattanti". doesn't get a lot of hits on google, but the term seems to exist.