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comportamenti a scaffale

English translation: consumer choice; consumer behaviour at the shelf

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GLOSSARY ENTRY (DERIVED FROM QUESTION BELOW)
Italian term or phrase:comportamenti a scaffale
English translation:consumer choice; consumer behaviour at the shelf
Entered by: Maria Elisa Manfrino
Options:
- Contribute to this entry
- Include in personal glossary

09:27 May 23, 2005
Italian to English translations [PRO]
Marketing / Market Research / marketing suvey
Italian term or phrase: comportamenti a scaffale
a fine di mettere in evidenza le osservazione sui comportamenti a scaffale e......
Maria Elisa Manfrino
Italy
Local time: 16:38
consumer choice; consumer behaviour at the shelf
Explanation:
Hi,
I don't think this is a typo. It refers to how consumers behave in front of the shelf, so "consumer choice". "At the shelf" sounds a bit sterile so maybe you could get away with "behaviour at the shelf"? - will keep looking.

http://www.soc.napier.ac.uk/projectideas/op/oneprojectidea/p...
"An increasing number of applications are used in supermarkets to monitor stock, track behaviour at the shelf, monitor entries and exits, track staff activities"

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Note added at 26 mins (2005-05-23 09:54:28 GMT)
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Looking at it again, I\'d need more context to be able to say because this could be related to \"patterns of consumer activity\" - how much of such and such a brand is being sold over a given period of time etc. - this helps stores to bring in stock as appropriate
OR
it could refer to consumer choice or the general shopping habits of shoppers.

--------------------------------------------------
Note added at 1 hr 2 mins (2005-05-23 10:29:59 GMT)
--------------------------------------------------

\"consumer buying behaviour\" could be another option.
http://www.learnmarketing.net/consumer.htm

It would be good to know whether the study is being carried out into one particular product or on a larger, multi-product scale as this might make a difference. Just some ideas, anyway.

--------------------------------------------------
Note added at 1 hr 13 mins (2005-05-23 10:41:41 GMT)
--------------------------------------------------

Thanks, Elisa.
In that case how about any of these:
consumer behaviour
consumer decision
consumer behaviour at the shelf
in-store consumer behaviour
consumer behaviour vis-a-vis the product line
Selected response from:

Amy Williams
United Kingdom
Local time: 15:38
Grading comment
yes, thanks for your help Amy
4 KudoZ points were awarded for this answer

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Summary of answers provided
4 +2consumer choice; consumer behaviour at the shelf
Amy Williams


Discussion entries: 4





  

Answers


21 mins   confidence: Answerer confidence 4/5Answerer confidence 4/5 peer agreement (net): +2
consumer choice; consumer behaviour at the shelf


Explanation:
Hi,
I don't think this is a typo. It refers to how consumers behave in front of the shelf, so "consumer choice". "At the shelf" sounds a bit sterile so maybe you could get away with "behaviour at the shelf"? - will keep looking.

http://www.soc.napier.ac.uk/projectideas/op/oneprojectidea/p...
"An increasing number of applications are used in supermarkets to monitor stock, track behaviour at the shelf, monitor entries and exits, track staff activities"

--------------------------------------------------
Note added at 26 mins (2005-05-23 09:54:28 GMT)
--------------------------------------------------

Looking at it again, I\'d need more context to be able to say because this could be related to \"patterns of consumer activity\" - how much of such and such a brand is being sold over a given period of time etc. - this helps stores to bring in stock as appropriate
OR
it could refer to consumer choice or the general shopping habits of shoppers.

--------------------------------------------------
Note added at 1 hr 2 mins (2005-05-23 10:29:59 GMT)
--------------------------------------------------

\"consumer buying behaviour\" could be another option.
http://www.learnmarketing.net/consumer.htm

It would be good to know whether the study is being carried out into one particular product or on a larger, multi-product scale as this might make a difference. Just some ideas, anyway.

--------------------------------------------------
Note added at 1 hr 13 mins (2005-05-23 10:41:41 GMT)
--------------------------------------------------

Thanks, Elisa.
In that case how about any of these:
consumer behaviour
consumer decision
consumer behaviour at the shelf
in-store consumer behaviour
consumer behaviour vis-a-vis the product line

Amy Williams
United Kingdom
Local time: 15:38
Specializes in field
Native speaker of: English
PRO pts in category: 8
Grading comment
yes, thanks for your help Amy

Peer comments on this answer (and responses from the answerer)
agree  Pnina
2 hrs
  -> thanks Pnina

agree  luskie: certamente!
5 hrs
  -> cheers, luskie
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