Italian: FORMATO RICHMEDIA ORECCHIAEnglish translation: Rich Media: Floating Ad (Tear Back) 
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| GLOSSARY ENTRY (DERIVED FROM QUESTION BELOW) | | Italian term or phrase: | FORMATO RICHMEDIA ORECCHIA | | English translation: | Rich Media: Floating Ad (Tear Back) | | Entered by: | maryrose |
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Italian to English translations [PRO]
Marketing - Media / Multimedia | | Italian term or phrase: FORMATO RICHMEDIA ORECCHIA | From a list of formats used on a website. It's the orecchia I don't know how to translate as I can't find anything relevant about ears!
From the illustration it appears to be "orecchia" in the sense of page-corner turn down.
ANy ideas?
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| | Clarification request(s) and responseAnthony Green: 6:25am May 11, 2006: Although I regularly deal with media on websites at www.voicebook.com, I still find it quite puzzling - is there perhaps any more context you could give? -
maryrose: 6:34am May 11, 2006: Unfortunately not! The entire slide says:L’OFFERTA WEB
FORMATI AMPI E DIMENSIONI DI GRANDE IMPATTO
LEADERBOARD
FORMATO RICHMEDIA OVERLAY
ABBINATA STICKY AD-MEMOSTICK
FORMATO STICKY
FORMATO RICHMEDIA ORECCHIA
with illustrations for each. The orecchia one shows a web page with the top right hand corner turned down to reveal another image underneath. That's all!
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| | Rich Media: Floating Ad (Tear Back) | Explanation:
Sounds like this:
User Experience
An 100x100 initial ad resides in upper right corner of the page. When the user clicks, the ad tears down to reveal the full page ad (back page); the back page can include additional information, dynamic data, video streaming, data collection, interactive games, and more. |
| Selected response from:
Anthony Green
Italy
| Note from asker to answererMany thanks once again, Anthony
4 KudoZ points were awarded for this answer |
|
1 hr confidence:   |
| Rich Media: Floating Ad (Tear Back)
Explanation:
Sounds like this:
User Experience
An 100x100 initial ad resides in upper right corner of the page. When the user clicks, the ad tears down to reveal the full page ad (back page); the back page can include additional information, dynamic data, video streaming, data collection, interactive games, and more.
Reference: http://hk.solutions.yahoo.com/adspecs/ad46.html
| Anthony Green
Italy
Specializes in field
Native speaker of:  English
PRO pts in category: 16
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| Note from asker to answerer| Many thanks once again, Anthony |
| Notes to answerer
Asker: Fantastic, Anthony - thank you!
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7 hrs confidence: |
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The translation workplace 
