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il consumatore ubiquo

English translation: the global consumer

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GLOSSARY ENTRY (DERIVED FROM QUESTION BELOW)

Italian term or phrase:	il consumatore ubiquo
English translation:	the global consumer
Entered by:	carly

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07:35 Sep 24, 2009

Italian to English translations [PRO]
Marketing - Media / Multimedia / footwear

Italian term or phrase: il consumatore ubiquo

Promoting a new application for iphone and ipod touch. The application allows iphone/ipod touch users to browse through different brands/styles of shoe, customise the shoe they desire (colour/materials) and purchase.

"Apple iPhone e iPod Touch sono i terminali mobili e di intrattenimento più diffusi e più alla moda del momento; sono nelle mani di milioni di consumatori in ogni parte del mondo, operativi ad ogni ora del giorno e della notte; sono lo strumento **del consumatore ubiquo** "

this is a marketing presentation, "Il consumatore ubiquo" also crops up as a tag line here and there.
Ubiquitous/omnipresent don't really sound right in the context. I was thinking along the lines of universal or global...
any thoughts?
TIA

carly KudoZ activity Questions: 302 (1 open) (8 closed without grading) Answers: 223 Italy
Local time: 05:44

global consumer

Explanation:
Definitely stay with your idea!
This is clearly a new sector, but one which is catching on fast, especially in the electronic/digital markets. This term is being used more and more frequently to describe just this type of consumer:

http://www.radioworld.com/article/85476
http://www.fashionandrunway.com/fashion/article.cfm?id_artic...
http://huibert-aalbers.com/blog/archives/235
http://www.popcap.com/press/release.php?pid=206

(and hiya carly!!) :)

Selected response from:

wordgirl
Italy

Grading comment

Global is what i went for in the end, so thanks Wordgirl and all who answered.
4 KudoZ points were awarded for this answer

Summary of answers provided

4 +2

global consumer

wordgirl

ubiquitous consumer

James (Jim) Davis

omnipresent/universal consumer

Michael Korovkin

pervasive consumer / buyer

mgdletters

the ubiquitous/location-independent consumer

Oliver Lawrence

consumers everywhere

Brannigan

Joe consumer

polyglot45

ever-present consumer

Gad Kohenov

Answers

4 mins confidence:

ever-present consumer

Explanation:
My suggestion.

Gad Kohenov
Local time: 06:44
Works in field
Native speaker of:

French,

Hebrew
PRO pts in category: 3

21 mins confidence:

consumers everywhere

Explanation:
alternative to the above

--------------------------------------------------
Note added at 27 mins (2009-09-24 08:03:15 GMT)
--------------------------------------------------

as in, the application used by consumers everywhere. Do you think the word 'everyone' could work? i.e. the application for everyone. Or "everyone's application".

Brannigan
Italy
Local time: 05:44
Native speaker of: English

Notes to answerer

Asker: "consumers everywhere" is a good solution!

41 mins confidence:

Joe consumer

Explanation:
probably the wrong register here but may be useful to someone, sometime

polyglot45
Native speaker of:

English,

French

51 mins confidence:

the ubiquitous/location-independent consumer

Explanation:
I actually think 'ubiquitous' sounds quite good in this context, and there's plenty of Ghits for it as well. Otherwise 'location-independent' was a kind of buzzphrase in the IT company I used to work for. 'Wherever you are in the world, you can do it' is the gist, I guess. HTH.

Oliver Lawrence
Italy
Local time: 05:44
Native speaker of:

English
PRO pts in category: 12

1 hr confidence:

pervasive consumer / buyer

Explanation:
Pervasive is the term used in the high tech industry to describe a device, technology found everywhere or with multiple potential applications.
Buyer is a good alternative to consumer. Buyer may be more US centric and less retail oriented than consumer though

Hope it helps

mgdletters
Spain
Local time: 05:44
Native speaker of:

Spanish,

English

1 hr confidence:

peer agreement (net): +2

global consumer

wordgirl
Italy
Works in field
Native speaker of:

English
PRO pts in category: 4

Grading comment

Global is what i went for in the end, so thanks Wordgirl and all who answered.

2 hrs confidence:

ubiquitous consumer

Explanation:
I really think you should reconsider ubiquitous. It sounds perfect to me. What immediately flashes to mind is an ad showing two cartoon characters in the middle of the desert (more ubiquitous than that) browsing their iphones to buy a pair of shoes. I don't think global or universal quite conjures up this meaning of the two words ubiquo and ubiquitous. I also imagine that the author was probably thinking a little in English when she/he wrote it.

http://www.google.com/search?hl=en&q="the ubiquitous consume...

James (Jim) Davis
Italy
Local time: 05:44
Native speaker of:

English
PRO pts in category: 15

23 hrs confidence:

omnipresent/universal consumer

Explanation:
::: or simply "consumers everywhere"

Michael Korovkin
Local time: 05:44
Works in field
Native speaker of:

English,

Russian

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English translation: the global consumer

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English translation: the global consumer

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