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dal prime time alle fasce orarie piu' significative

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12:47 Apr 15, 2011

This question was closed without grading. Reason: Answer found elsewhere

Italian to English translations [PRO]
Art/Literary - Media / Multimedia

Italian term or phrase: dal prime time alle fasce orarie piu' significative

From the same marketing text as the previous question:

Nelle 25 puntate di un’ora ciascuna del programma televisivo, trasmesso in fuori emissione e repliche su tutti i 5 canali, *dal prime time alle fasce orarie più significative*, e dedicato alla storia, all’evoluzione e al futuro del fashion, del design e del lusso, ogni brand/azienda sarà illustrato attraverso immagini, interviste, talk show, focus sui dettagli di stile, sulla sua evoluzione.

The agency thinks that "fasce orarie piu' significative" means the peak viewing time in the evening, but this is already covered by "prime time" as far as I understand it. Could the text mean something else by "prime time"?
http://en.wikipedia.org/wiki/Prime_time

Sonia Atkinson KudoZ activity Questions: 185 (none open) (1 without valid answers) (8 closed without grading) Answers: 266
Local time: 04:44

Summary of reference entries provided

prime time - prima serata

ida coppola

Discussion entries: 2

Reference comments

12 mins

Reference: prime time - prima serata

Reference information:
I think prime time is in the evening only and does not include the other peak viewing times that can occur during the day

http://www.wordreference.com/enit/primetime

Reference: http://www.wordreference.com/enit/primetime

ida coppola
Italy
Native speaker of:

Italian

Note to reference poster

Asker: Thanks Ida. In fact, at the moment I have translated it as "prime time and peak viewing hours", but the agency's suggestion that it referred to the evening threw me a bit.

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dal prime time alle fasce orarie piu' significative

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dal prime time alle fasce orarie piu' significative

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