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Italian to English translations [PRO]
Medical - Medical (general) / laser surgery for refraction defects of the cornea | | Italian term or phrase: bumper (introduttivo) | | This use of the word "bumper" comes at the beginning of publicity material for a laser procedure for correction of refractive errors of the cornea. It may be part of a Power Point presentation or part of the text of a voice over for a advert. It occurs again at the end of the translation as "Logo: bumper di chiusura". Obviously, it is a common English word in its own right but I am wondering how the Italians are using it in this ophthalmic promotional context. Many thanks to anyone who can "shed some light" onto my retina here. |
|  Sean FergusonKudoZ activityQuestions: 38 (none open) Answers: 55
United Kingdom
| | Local time: 02:56
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SJLD
Local time: 03:56
| Grading comment Thank you for this insight into the world of advertising. You have helped me before, so it's thanks AGAIN!
4 KudoZ points were awarded for this answer |
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Automatic update in 00:
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18 mins confidence:   bumper (opening/introductory)
Explanation:
From the world of advertising
http://en.wikipedia.org/wiki/Commercial_bumper
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Note added at 28 mins (2009-11-17 12:39:52 GMT)
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The Ident Gallery3 Oct 2009 ... The Ident Galley - A site dedicated to the idents, break bumpers, logos, trailers, graphics, promotions and presentation styles of UK ...
www.theidentgallery.com/
| SJLD
Local time: 03:56
Specializes in field
Native speaker of:  English
PRO pts in category: 866
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| | Grading comment | Thank you for this insight into the world of advertising. You have helped me before, so it's thanks AGAIN! |
| Notes to answerer
Asker: I used "introductory visual" and, at the end, "closing slot".
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