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It's part of a list for a gift catalogue. I've found descriptions of it in Italian:
Da più di un secolo, la carta d’Armenia profuma e purifica gli ambienti! Ancora oggi come un tempo, è fabbricata in modo artigianale secondo una formula segreta. Prodotto naturale al 100%, molto economico, ottimo sostituto dei deodoranti spray per ambienti.
Anyone got any idea what this is called in English? Sounds like room freshener on paper!
Thanks to you both! I'd tried typing "Armenian paper" into Google, but only came up with things like, "according to the Armenian paper XXX" -- with new reports! 4 KudoZ points were awarded for this answer