si trasmettono di bocca in bocca - are transmitted/spread by word of mouth ( translation glossary) memetica,Philosophy,Marketing

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Italian term or phrase:	si trasmettono di bocca in bocca
English translation:	are transmitted/spread by word of mouth
Entered by:	transparx

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11:28pm Nov 23, 2005

Italian to English translations [PRO]
Marketing - Philosophy / memetica

Italian term or phrase: si trasmettono di bocca in bocca

I due "one-day seminar" offrono strumenti a chi si occupa di vendita, pubblicità e comunicazione, per imparare a sfruttare le opportunità del marketing virale, ma anche a chiunque vuole imparare a riconoscere forme nascoste di pubblicità.
I partecipanti scopriranno obiettivi e strumenti della memetica, una scienza nata nel 1976 da un parallelismo: gene sta a genetica come meme sta a memetica.

La memetica studia come le informazioni, le idee, le mode, le notizie (i "memi") ***si trasmettono di bocca in bocca******, da persona a persona, auto-replicandosi e contagiando come una malattia, fino a creare una vera e propria rete. La "scienza delle reti" spiega come sfruttare i cosiddetti "HUB", individui-nodi che tendono sempre a trascinare gli altri.
Partendo da questo principio si è diffuso negli ultimi anni il "marketing virale", una strategia per allargare la visibilità di un prodotto diffondendola come se fosse un virus, cioè facendo sì che le persone si passino messaggi pubblicitari spontaneamente, senza quasi rendersene conto......

many thanks in advance

verbis

KudoZ activity
Questions: 1052 (all closed)
Answers: 4110

Italy

are transmitted by word of mouth

Explanation:
una possibilita'

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Note added at 3 mins (2005-11-23 23:31:47 GMT)
--------------------------------------------------

2: by spoken rather than written means; "these stories were
transmitted by word of mouth" [syn: orally]
in http://dict.die.net/by%20word%20of%20mouth/

Selected response from:

transparx
United States

Note from asker to answerer

thanks a lot to BOTH
4 KudoZ points were awarded for this answer

Summary of answers provided

3 +9

are transmitted by word of mouth

transparx

word of mouth - viral marketing

Awana

Answers

2 mins confidence:

peer agreement (net): +9

are transmitted by word of mouth

Explanation:
una possibilita'

--------------------------------------------------
Note added at 3 mins (2005-11-23 23:31:47 GMT)
--------------------------------------------------

2: by spoken rather than written means; "these stories were
transmitted by word of mouth" [syn: orally]
in http://dict.die.net/by%20word%20of%20mouth/

transparx
United States
Works in field
Native speaker of:

Italian
PRO pts in category: 4

Note from asker to answerer

thanks a lot to BOTH

30 mins confidence:

word of mouth - viral marketing

Explanation:
This strategy called viral marketing is actually spreading the news by wod of mouth - very effective too!

viral marketing
Marketing phenomenon that facilitates and encourages people to pass along a marketing message.

according to the experts "Viral marketing depends on a high pass-along rate from person to person. If a large percentage of recipients forward something to a large number of friends, the overall growth snowballs very quickly. If the pass-along numbers get too low, the overall growth quickly fizzles."

http://www.marketingterms.com/dictionary/viral_marketing/

At the height of B2C it seemed as if every startup had a viral component to its strategy, or at least claimed to have one. However, relatively few marketing viruses achieve success on a scale similar to Hotmail, widely cited as the first example of viral marketing.

Reference: http://www.marketingterms.com/dictionary/viral_marketing/

Awana
United Kingdom
Native speaker of:

Romanian

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Italian: si trasmettono di bocca in bocca

English translation: are transmitted/spread by word of mouth