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口コミサイト

English translation: Online review site

15:51 Sep 17, 2009

Japanese to English translations [PRO]
Bus/Financial - Advertising / Public Relations / type of website

Japanese term or phrase: 口コミサイト

What is the English expression to refer to websites where people can comment on products, restaurants, etc.? Sites like:

http://www.cosme.net/
http://tabelog.com/
http://4travel.jp/

Yuki Okada KudoZ activity Questions: 73 (none open) (1 closed without grading) Answers: 521 Canada
Local time: 03:52

English translation:Online review site

Selected response from:

Carl Freire
Japan
Local time: 17:52

Grading comment

Thank you!
4 KudoZ points were awarded for this answer

Summary of answers provided

4 +8

Online review site

Carl Freire

"Chat site"

Rod Anderson

word-of-mouth recommendation chat site

Marcus McLeod

Answers

15 mins confidence:

"Chat site"

Explanation:
Consumer review site, user feedback site, sound too formal
and "word-of-mouth" site sounds too literal.

Rod Anderson
Italy
Local time: 02:52
Native speaker of:

English

22 mins confidence:

peer agreement (net): +8

Online review site

Explanation:
Several variations all seem to be in use: online review site, word-of-mouth review site, and online consumer review site. Of the three, "online review site" gets the most Google hits by far--302,000 vs. 89,000 for online consumer review site.

Reference: http://www.marketingcharts.com/interactive/online-reviews-se...
Reference: http://mansci.journal.informs.org/cgi/content/abstract/54/3/...

Carl Freire
Japan
Local time: 17:52
Specializes in field
Native speaker of:

English
PRO pts in category: 4

Grading comment

Thank you!

16 days confidence:

word-of-mouth recommendation chat site

Explanation:
Although Chat site has elements of recommending, and reponses, chat also refers to other chattng, infomation exchange and commentary on thinsg such as politics. I I think if you want to specify sites which make recommendations, word-of-mouth recommendation (口コミ) is the general term for this kind of information transfer and can easily be used as a descriptor for a chat site that will be easily understood by the reader.

Marcus McLeod
Australia
Local time: 17:52
Works in field
Native speaker of:

English