普及啓蒙活動

English translation: Informatiom- (or educationa-) centered promotion activity

GLOSSARY ENTRY (DERIVED FROM QUESTION BELOW)

Japanese term or phrase:	普及啓蒙活動
English translation:	Informatiom- (or educationa-) centered promotion activity
Entered by:	Shinya Ono

20:51 Aug 15, 2002

Japanese to English translations [PRO]
Bus/Financial

Japanese term or phrase: 普及啓蒙活動

software company OOO's 普及啓蒙活動

Basically they are educating, promoting, in an effort to diffuse their product in a new market -- what's a nice english equivalent?

Thanks in advance!

onlinemika KudoZ activity Questions: 13 (2 open) Answers: 15 United States
Local time: 11:56

Information (educational) and promotion activities

Explanation:
啓蒙 Information (educational)
普及 Promotion (or dissemination or dissemination) 共済保険協会's glossary translates this as "sales activity" which is very much to the point.
So, it's promotional activity with information and education as the key tool, rather than events, premiums, etc.
I hope this helps an expert.

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Note added at 2002-08-15 23:45:18 (GMT)
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Correction (dissemination or diffusion)

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Note added at 2002-08-16 01:37:24 (GMT)
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Since they are trying to promote their product in a new market, the term ¥"campaign¥" can be used, based upon Hamo¥'s guidelines.

As for the ¥"reverse translation¥" test that Daisuke-san carries out, it often does not work. Very often there is not one-to-one correlation between an English word and a Japanese word, as he is of course aware. On that test, my answer would be wrong: Information=情報, education =教育、promotion =促進、販売促進. On the other hand, even as a non-native sansei, I would venture to say that words ¥"propagation¥" and ¥"enlightenment¥" would puzzle many ordinary Americans　and other English speaking persons in terms of marketing. Based upon my imperfect grasp of the language they appear to be more appropriate for religious or ideological activity, which as a Buddhist, I am not against. And, your translation is of course correct.
Peace to all my relations,
Shinya

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Note added at 2002-08-16 01:42:09 (GMT)
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OPTIONS:

Information- and education-centered promotion

Education-centered sales promotion

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Note added at 2002-08-17 18:27:55 (GMT) Post-grading
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INFORMATION- (or EDUCATION-) CENTERED PROMOTION ACTIVITY

Mikaさん
これまで、¥"dissemination and education activity¥"と訳すことが多かったのですが、これからはこれらのオプションを使ってみます。ちょっと深く考える機会を与えて下さりありがとうございました。
Shinya

Selected response from:

Shinya Ono
United States
Local time: 01:56

Grading comment

Thanks Shinya san!
4 KudoZ points were awarded for this answer

Summary of answers provided

4 +4

promotion(al) activities

Roddy Stegemann

New Product Marketing Campaign, or New Product Commersial Campain

HIROSE (X)

sales promotion activities

Soonthon LUPKITARO(Ph.D.)

5 -1

propagation and enlightenment activities

jsl (X)

Information (educational) and promotion activities

Shinya Ono

proselytizing

Maynard Hogg

Answers

27 mins confidence:

peer agreement (net): -1

propagation and enlightenment activities

Explanation:
普及: propagation
啓蒙: enlightenment

jsl (X)
Local time: 01:56
PRO pts in pair: 1098

30 mins confidence:

New Product Marketing Campaign, or New Product Commersial Campain

Explanation:
Where did you get this Japanese term? It is an old Japanese, though. Are you sure this is a Japanese term? Isn't this Chinese??? Either way, I am confident of my answer from the usage of "KANJI" (or Chinese characters).

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Note added at 2002-08-17 21:22:45 (GMT) Post-grading
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New Answer Option: ¥"Sales Promotion¥" (Promotionのなかに活動の意味合いが含まれています。)

記：　申¥し訳ありませんでした。中国語ではなく日本語だったようです。歴史の教科書での使用例を発見しました。情報として・・・現代日本語では、単なる「普及活動｣を使用するのが通常になっております。

HIROSE (X)
PRO pts in pair: 4

1 hr confidence:

peer agreement (net): +4

promotion(al) activities

Explanation:
I agree with Daisuke that "campaign" is inappropriate, unless of course the document is concerned with the promotion of a specific product or group of products -- in other words, a momentary concerted effort.

On the other hand, I find the term "enlightenment" inappropriate; one might say, "overdone".

Promotion includes both the idea of product diffusion and product awareness.

Roddy Stegemann
United States
Local time: 09:56
Native speaker of:

English
PRO pts in pair: 153

2 hrs confidence:

Information (educational) and promotion activities

Shinya Ono
United States
Local time: 01:56
PRO pts in pair: 119

Grading comment

Thanks Shinya san!

1 day 8 hrs confidence:

sales promotion activities

Explanation:
-

Soonthon LUPKITARO(Ph.D.)
Thailand
Local time: 23:56
Native speaker of: Thai
PRO pts in pair: 576

2 days 1 hr confidence:

proselytizing

Explanation:
is the word Apple used quite effectively.

Maynard Hogg
Canada
Local time: 09:56
Native speaker of: English
PRO pts in pair: 478

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