Thanks to all for your references and insight. Turned out the work was due before I really had the term clarified, but I think now I would have gone with "plugged into the target audience's lifestyle" or "flow of daily life." THANKS AGAIN!
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lifestyle or way of life
Explanation: the way one conducts their life (i.e. how one lives everyday).
ターゲットの生活導線に刺さるフックを仕掛けます.
..stick a "hook" into the targets lifestyle (way of life)
ayaku United States Local time: 12:43 Works in field Native speaker of: English, Japanese
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