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プレゼントパブリシティ

English translation: Promotional gift campaign


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GLOSSARY ENTRY (DERIVED FROM QUESTION BELOW)
Japanese term or phrase:プレゼントパブリシティ
English translation:Promotional gift campaign
Entered by: Miho Ohashi
Options:
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- Include in personal glossary

18:29 Jul 24, 2009
Japanese to English translations [PRO]
Marketing - Marketing / Market Research
Japanese term or phrase: プレゼントパブリシティ
ただ単に雑誌や新聞などに商品の広告を出すのではなく、その商品を読者プレゼントとして提供して商品あるいは会社名の認知度を高めるというマーケティング手法のことで、広告業界ではプレパブと呼ばれるらしいのですが、この英訳に困っています。ネットにはPresent Publicityという訳語も見つかりましたが、これはどうも和製英語のような気がします。
Miho Ohashi
Japan
Local time: 19:54
Promotional gift campaign
Explanation:
This is the phrase that I would use if I was doing something similar in the UK, and I work as a marketing consultant, as well as doing translation work.
Selected response from:

Madelharri
Local time: 04:54
Grading comment
This sounds most natural to me. Thanks!
4 KudoZ points were awarded for this answer



Summary of answers provided
3 +4free trial pack
Gertraud K.
5 +1Promotional gift campaign
Madelharri
5free trial marketingjulesomura
4advertising with/throu' complimentary items / free gadgetbistefano
3Free offerAnupama Sriram
2publicity by using promotional product sample
cinefil


  

Answers


7 hrs   confidence: Answerer confidence 3/5Answerer confidence 3/5 peer agreement (net): +4
free trial pack


Explanation:
http://www.salespromotion.jp/voc_c.php?wno=23

maybe "trial pack presentation"or so

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Note added at 7 hrs (2009-07-25 01:37:35 GMT)
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Publication with (free) trial pack

Gertraud K.
Japan
Local time: 12:54
Native speaker of: Native in GermanGerman

Peer comments on this answer (and responses from the answerer)
agree  gordonmurray
1 hr

agree  seika
10 hrs

agree  Shelley Gehret Nishi: Very U.S. English
2 days2 hrs

neutral  bistefano: But "プレゼント" is a lure-gift, not necessarily a trial package or even directly related to a product.
2 days7 hrs

agree  ambuu
5 days
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7 hrs   confidence: Answerer confidence 2/5Answerer confidence 2/5
publicity by using promotional product sample


Explanation:
an idea

cinefil
Japan
Local time: 12:54
Native speaker of: Native in JapaneseJapanese
PRO pts in category: 8
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1 day4 hrs   confidence: Answerer confidence 3/5Answerer confidence 3/5
Free offer


Explanation:
Free offer to promote brand name and company name recall-going by your description this translation seems OK to me.

Anupama Sriram
India
Local time: 12:54
Specializes in field
Native speaker of: Native in EnglishEnglish, Native in TamilTamil
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1 day6 hrs   confidence: Answerer confidence 5/5
free trial marketing


Explanation:
If it's the marketing method you are referring to, this would work well.

julesomura
United Kingdom
Local time: 03:54
Native speaker of: Native in JapaneseJapanese
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2 days14 hrs   confidence: Answerer confidence 4/5Answerer confidence 4/5
advertising with/throu' complimentary items / free gadget


Explanation:
If you have ever seen teens distributing napkins in the tokyo subway stations, or have been given "プレゼント" when you attended events, concerts and so on in Japan, you know the advertising technique wich the term refers to.


bistefano
Local time: 04:54
Native speaker of: Native in ItalianItalian
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2 days15 hrs   confidence: Answerer confidence 5/5 peer agreement (net): +1
Promotional gift campaign


Explanation:
This is the phrase that I would use if I was doing something similar in the UK, and I work as a marketing consultant, as well as doing translation work.


Madelharri
Local time: 04:54
Specializes in field
Native speaker of: English
PRO pts in category: 4
Grading comment
This sounds most natural to me. Thanks!

Peer comments on this answer (and responses from the answerer)
agree  bistefano: I wish I would have thought of it :-)
4 days
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