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sisteledd

English translation: consumer

08:33 Aug 22, 2008

Norwegian to English translations [PRO]
Marketing - Marketing / Market Research

Norwegian term or phrase: sisteledd

Sisteledd features a fewf times in a text on marketing regulations, i.e. sisteleddsaktiviteter, sisteleddskommunikasjon, sisteleddsmateriell. Here is an example in a defition of "Marketing" - "All kommunikasjon rettet til forbrukere det vil si alt fra betalt reklame til sisteleddsaktiviteter, produktemballasje, PR, sponsing og informasjon på internett."

Gary Glencross KudoZ activity Questions: 135 (9 open) (2 without valid answers) (22 closed without grading) Answers: 0 United Kingdom
Local time: 11:35

English translation:consumer

Explanation:
Siste ledd (last link) is just a fancy name for consumer, customer, end user - the final link in a retail chain; the one whose purpose is to make use of a product rather than sell it further for profit.

Selected response from:

Per Bergvall
Norway
Local time: 12:35

Grading comment

Thanks. I went with last end user. Sorry to be so late in accepting this.
4 KudoZ points were awarded for this answer

Summary of answers provided

4 +2

consumer

Per Bergvall

3 +2

last link

Egil Presttun

Summary of reference entries provided

NO-EN-DE

Answers

5 mins confidence:

peer agreement (net): +2

consumer

Per Bergvall
Norway
Local time: 12:35
Native speaker of:

Norwegian
PRO pts in category: 19

Grading comment

Thanks. I went with last end user. Sorry to be so late in accepting this.

The asker has declined this answer
Comment: Thanks. I went with last end user. Sorry to be so late in accepting this.

6 mins confidence:

peer agreement (net): +2

last link

Explanation:
The last link in the chain.

Example:
"MARKETING'S LAST LINK SHOULDN'T BE ITS WEAKEST"
http://www.marketingmagnified.com/archives/032008/03.2008.ht...

Egil Presttun
Norway
Local time: 12:35
Native speaker of:

Norwegian

Reference comments

34 mins

Reference

Reference information:
Difficult to determine as it is being used differently in general marketing and consumer behavior to mention a few.

Reference: http://www.ideloftet.no/sisteledd.php?page=sisteledd
Reference: http://www.zitemedia.no/index.php?id=10&tx_ttnews%5Bpointer%...

NO-EN-DE
Austria
Specializes in field
Native speaker of: