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Polish to English translations [PRO]
Advertising / Public Relations | | Polish term or phrase: efekt pierwszeństwa | | Wykorzystaj efekt pierwszeństwa i koncentracji widza! Tekst zachęcający do kampanii reklamowej, której głównym eementem są spoty wideo wyświetlane przed pokazem filmowym... |
| | | Primacy effect | Explanation:
Primacy effect
This term is used in the context of message structure of a marketing communication. This refers to a theory that proposes that the strongest arguments should be presented at the beginning of a message. It assumes that the primacy effect is operating, whereby information presented first is most effective. |
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k_e_siedlecka
Local time: 07:17
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