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przekaz reklamowy

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21:20 Mar 4, 2007
This question was closed without grading. Reason: Answer found elsewhere

Polish to English translations [PRO]
Marketing - Business/Commerce (general)
Polish term or phrase: przekaz reklamowy
Z punktu widzenia psychologii - przekaz reklamowy polega na takim kształtowaniu informacji, aby wykorzystując wiedzę o psychice i cechach odbiorcy można było wpływać na jego zachowanie i kierować jego postępowaniem. Informacja przyjmuje tutaj jednak formę komunikatu,
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