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plano de inserções

English translation: insertion plan

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GLOSSARY ENTRY (DERIVED FROM QUESTION BELOW)

Portuguese term or phrase:	plano de inserções
English translation:	insertion plan
Entered by:	Aoife Kennedy

Options:
- Contribute to this entry
- Include in personal glossary

21:30 Aug 9, 2004

Portuguese to English translations [PRO]
Marketing - Advertising / Public Relations

Portuguese term or phrase: plano de inserções

Relating to an advertising spot on tv:
O plano de inserções desta campanha foi estrategicamente elaborado para que o destino possa ser visionado durante a emissão de eventos desportivos de grande audiência...

Aoife Kennedy KudoZ activity Questions: 461 (none open) (1 without valid answers) (7 closed without grading) Answers: 640 United Kingdom
Local time: 07:10

insertion plan

Explanation:
:)
We provide the following when we manage a company’s Yellow Pages advertising program: First – We evaluate their existing insertion plan by: ...
www.xastelecom.com/Telephone_Directory_Consulting.html - 31k - Resultado Adicional

Selected response from:

Clauwolf
Local time: 03:10

Grading comment

Yes, this will do, as the term "insertion" seems legitimate enough and explains the process. Thank you all :)
4 KudoZ points were awarded for this answer

Summary of answers provided

4 +2

insertion plan

Clauwolf

TV commercial schedule

Jamjar

ad inserts plan /advertising inserts plan

Maria Luisa Duarte

the advertisement (ads) plan

António Ribeiro

placing design // placing plan

Michael Powers (PhD)

target audience coverage

DavidHardy

Answers

2 mins confidence:

plano de inserções placing design // placing plan

Explanation:
"placing" since we are talking about ads

Mike :)

Michael Powers (PhD)
United States
Local time: 02:10
Native speaker of:

English
PRO pts in category: 24

2 mins confidence:

peer agreement (net): +2

plano de inserções

insertion plan

Clauwolf
Local time: 03:10
Native speaker of:

Portuguese
PRO pts in category: 12

Grading comment

Yes, this will do, as the term "insertion" seems legitimate enough and explains the process. Thank you all :)

10 mins confidence:

the advertisement (ads) plan

Explanation:
Como se trata dos anúncios de uma campanha publicitária, eu diria assim.

António Ribeiro
Local time: 16:10
Works in field
Native speaker of:

Portuguese
PRO pts in category: 14

29 mins confidence:

plano de inserções ad inserts plan /advertising inserts plan

Explanation:
ad inserts plan /advertising inserts plan/programme/

Center for Media Research - Daily Brief - [ Traduzir esta página ]... surveyed indicated that advertising inserts and circulars most influence their buying decisions, six percent more than those most influenced by television. ...
www.centerformediaresearch.com/ cfmr_brief.cfm?fnl=040520 - 11k - Em cache - Páginas Semelhantes

The Seattle Times Company - Advertising Options - [ Traduzir esta página ]... Single Sheet Print and Deliver. We offer complete programs for single sheet advertising inserts. We can handle your insert every ...
www.seattletimescompany.com/advertise/options.htm - 30k -

mediaweek.com - [ Traduzir esta página ]
... in May, the Times resumed publication of Advance, a bulldog Sunday edition published
on Saturdays with ad inserts and feature ... In broadcast television, Belo Corp ...
www.mediaweek.com/mediaweek/top50/seattle.jsp - 51k - Em cache - Páginas Semelhantes

October > Shoppers Swayed by Advertising Inserts | NACS Online - [ Traduzir esta página ]
... more of the grocery shopping for their household--use advertising inserts to compare
stores' prices, according to Vertis' Customer Focus 2004: Ad Inserts study ...
www.nacsonline.com/NACS/News/ Daily_News_Archives/October2003/nd1031035.htm - 26k

Maria Luisa Duarte
Spain
Local time: 08:10
Native speaker of:

English,

Portuguese
PRO pts in category: 4

5 hrs confidence:

plano de inserções TV commercial schedule

Explanation:
a common option - works for radio too [radio commercial]

inserção [PT-BR]= commercial

Jamjar
Local time: 03:10
Works in field
Native speaker of:

English

8 hrs confidence:

plano de inser絥s target audience coverage

Explanation:
plano de inser絥s target audience coverage

Not quite as literal as the other suggestions, but seems to fit in context and could possibly relate to the general theme.

http://www.swlearning.com/marketing/gitm/gitm04-3.html
making decisions about what radio stations will reach our target audience (coverage)

DavidHardy
Local time: 07:10
Specializes in field
Native speaker of:

English

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English translation: insertion plan

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English translation: insertion plan

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