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Bus/Financial - Business/Commerce (general) | | Portuguese term or phrase: lucratividade x rentabilidade | Por fim, o negócio aponta para uma lucratividade de 40,94% e uma rentabilidade de 64,93% para o primeiro ano e, de 48,14% e 66,30% para o segundo.
Para mim, trata-se da mesma coisa. Como fazer uma distinção nessa frase? Não consigo encontrar uma saída. |
| | | English translation:profitability x rate of return | Explanation:
Para calcular a lucratividade, pegamos o lucro líquido e dividimos pela receita líquida. Chegamos, então, ao percentual de lucro obtido sobre as vendas.
Já a rentabilidade indica o percentual de remuneração do capital investido na empresa. Portanto, a rentabilidade é o lucro líquido dividido pelo patrimônio.
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| Selected response from:
 Kevin Freyburg
Local time: 21:45
| Grading comment | 4 KudoZ points were awarded for this answer |
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| Discussion entries: 0 |
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Automatic update in 00:
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18 mins confidence:   peer agreement (net): +3 Profitability x returns
Explanation:
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Note added at 25 mins (2011-11-29 23:02:19 GMT)
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Do Wiktionary:
PROFIT - Total income or cash flow minus expenditures. The money or other benefit a non-governmental organization or individual receives in exchange for products and services sold at an advertised price.
RETURN - Gain or loss from an investment.
| Ivan Rocha
Canada
Specializes in field
Native speaker of:  Portuguese
PRO pts in category: 31
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