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endomarketing

English translation: internal marketing

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GLOSSARY ENTRY (DERIVED FROM QUESTION BELOW)
Portuguese term or phrase:endomarketing
English translation:internal marketing
Entered by: Ana Hermida
Options:
- Contribute to this entry
- Include in personal glossary

12:22 Apr 4, 2002
Portuguese to English translations [Non-PRO]
Marketing
Portuguese term or phrase: endomarketing
marketing interno
comunicação interna
Patricia
internal marketing
Explanation:
internal marketing -- the process of engaging the support and commitment of employees and other organizational members for the goals and objectives of the company.
http://www.maracom.net/internal_mkt.htm

Internal marketing obeys the same rules as, and has a similar structure to, external marketing. The main differences are that your customers are staff and colleagues from your own organization.
http://www.marketingteacher.com/Lessons/lesson_internal_mark...
Selected response from:

Jacek Krankowski
Grading comment
4 KudoZ points were awarded for this answer

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Summary of answers provided
4 +1internal marketingJacek Krankowski


  

Answers


9 mins   confidence: Answerer confidence 4/5Answerer confidence 4/5 peer agreement (net): +1
internal marketing


Explanation:
internal marketing -- the process of engaging the support and commitment of employees and other organizational members for the goals and objectives of the company.
http://www.maracom.net/internal_mkt.htm

Internal marketing obeys the same rules as, and has a similar structure to, external marketing. The main differences are that your customers are staff and colleagues from your own organization.
http://www.marketingteacher.com/Lessons/lesson_internal_mark...

Jacek Krankowski
PRO pts in pair: 15

Peer comments on this answer (and responses from the answerer)
agree  rhandler
48 mins
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