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07:15 Apr 24, 2011

This question was closed without grading. Reason: Answer found elsewhere

Portuguese to English translations [PRO]
Marketing - Marketing / Market Research

Portuguese term or phrase: ilha

ilha de produtos em um supermercado

Janisa Antoniazzi KudoZ activity Questions: 108 (4 open) (1 without valid answers) (6 closed without grading) Answers: 85 Brazil
Local time: 11:36

Summary of answers provided

4 +4

(supermarket ) aisle

Claudio Mazotti

4 +2

isle

Hermann

Oliver Simoes

Gondola exhibitor

cristinafalcao

island display

transl8_2

Discussion entries: 5

Answers

6 mins confidence:

peer agreement (net): +2

isle

Explanation:
The Full Display Isle Set is, by far, one of the most effective display arrangements we have found. Taking a closer look at the cabinet sizes and appearance ...
www.finehandcraftedjewelry.com/id107.html - Cached

went to check out Office Depot's clearance sale today and noticed these at the end of a regular display isle. There not on the OD website, ...
forums.redflagdeals.com/01-free-plantronics-m170-headset-pm-staples-

Hermann
Local time: 15:36
Specializes in field
Native speaker of:

English,

German
PRO pts in category: 8

2 hrs confidence:

peer agreement (net): +4

(supermarket ) aisle

Explanation:
In supermarkets there are two types of aisles, food aisles and checkout aisles.
Food aisles are where goods are displayed. At the end of food aisles may be found crown end displays, where high-margin goods are displayed for impulse purchase.
en.wikipedia.org/wiki/Aisle

... Many things can catch your attention while strolling down supermarket aisles. In this case, it was a sign above an aisle that had me stumped ...
www.writethecompany.com/tag/supermarket-aisles

Are you looking for supermarket aisles? Get details of supermarket aisles.We provide the most comprehensive list of supermarket aisles related page tags.
www.hostbluefish.com/tag/supermarket-aisles

When you go through the aisles in the supermarket it is easy to get overwhelmed or confused. How do you choose one loaf out of the 200 different brands that ...
www.mynydiet.com/nutrition2_supermarketaisles.html

Claudio Mazotti
Brazil
Native speaker of:

Portuguese
PRO pts in category: 30

3 hrs confidence:

Gondola exhibitor

Explanation:
O que se chama de "ilha" num supermercado ou farmácia tem um termo técnico, que é gôndola.

Example sentence(s):

Whether you need Gondolas, Wall Shelving, End Caps, or Three-and Four-Way Merchandisers; Supermarket Services Company can match your needs with the options and design that best fits your merchandising needs.
Gondola exhibitor

Reference: http://www.supermarketservices.com/gondolashelving.html
Reference: http://www.bibliocad.com/library/gondola-exhibitor--market-s...

cristinafalcao
Portugal
Local time: 15:36
Native speaker of:

Portuguese

1 day1 hr confidence:

ilha [expositor ilha] island display

Explanation:
sugestão.
===========
Venda muito mais -- Ilha de Produtos: uma estratégia para vender mais
Publicada dia 11/05/2007

[foto]
[sic] sistema consiste em colocar uma mesa ou balcão baixo no meio da área de vendas.

PRODUTOS EXPOSTOS EM ILHAS vendem até seis vezes mais que produtos colocados em mesas encostadas em paredes. Além de facilitar o acesso do cliente aos produtos, por ser acessível pelos quatro lados, ficam mais próximas da área de circulação, aumentando significativamente a venda por impulso.

http://www.padariaonline.com.br/venda_mais/ver/37/ilha-de-pr...
========
FOTO: EXPOSITOR ILHA para Congelados POP

http://www.refrinunes.com.br/ilha_gesv_185.htm
=========
(…) Our ISLAND DISPLAYS are versatile, freestanding displays, usually made up of different panels, podium, and towers arranged on a booth’s floor like "islands" in an ocean. They can divide up into many different configurations. You can draw prospects into your selling environment with a stunning Island display. An Island display gives your company an impressive presence and plenty of room for demonstrations, computer stations, conference areas and interactive product merchandising.

http://www.nomadicdisplay.com
===========
Description:
Our CD/DVD ISLAND DISPLAY is constructed from heavy duty steel tubing and wire. Unit features durable locking casters for easy mobility. Display includes: 10-48" long CD/DVD shelves and dividers. Entire display offers 80 facings. Accommodates 640 CDs or 480 DVDs. Meas: 57"H x 48"L x 18"W. (White)

http://www.shopperinc.com/product.htm?pid=573969&catid=26396
========

GÔNDOLA = GONDOLA - type of shelving unit used in retail spaces (supermarkets, for example). Free standing (not a fixed wall shelving); can be taken apart and moved to suit changing floor plans and décor. Different shapes available. Refrigerated ones for perishables.

[myglossary13, 100-fontes anotadas]
========

HTH.
beatriz souza

transl8_2
Brazil
Local time: 11:36
Specializes in field
Native speaker of:

Portuguese

1 day9 hrs confidence:

?

Explanation:
É isso mesmo. Minha tradução é um ponto de interrogação e espero que seja votada a melhor. rsrsrs Acho que todos hão de convir comigo que não podemos traduzir um termo do qual não temos entendimento. A julgar pelos comentários, até agora não vi nenhuma explicação convincente do que significa uma ilha no contexto de um supermercado. Infelizmente, o exemplo dado carece de um contexto maior, portanto, minha tradução fica sendo o ponto de interrogração.

Oliver Simoes
Local time: 07:36
Works in field
Native speaker of:

Portuguese,

English
PRO pts in category: 4

Notes to answerer

Asker: Olá, Oliver. Entendo a sua necessidade de mais contexto para traduzir o termo. Então, aqui vai a explicação: uma ilha de produtos em um supermercado são produtos colocados em exposição no meio dos corredores do supermercado em vez de nas prateleiras laterais. É uma estratégia pra chamar a atenção do consumidor. Quando posto perguntas aqui, espero receber sugestões de respostas de tradutores especializados na área sobre a qual tenho dúvidas e familiarizados com os termos da área, por isso, achei que o termo não precisava de explicação.

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