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mídia espontânea

English translation: ad-lib advertising


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GLOSSARY ENTRY (DERIVED FROM QUESTION BELOW)
Portuguese term or phrase:mídia espontânea
English translation:ad-lib advertising
Entered by: Lilian Magalhães
Options:
- Contribute to this entry
- Include in personal glossary

04:36 Aug 3, 2011
Portuguese to English translations [PRO]
Marketing - Marketing / Market Research / produto de estetica feminina
Portuguese term or phrase: mídia espontânea
Inspirados no forte tom rosa da marca e embalagens, trabalhamos o “direito de ser mulherzinha”, e exploramos o rosa em toda a comunicação – desde a construção dos textos, sempre de “amiga para amiga”, até o cuidado com o design.
A marca se posicionou como a amiga do salão de beleza – falando de assuntos de mulher, não de negócios.
E se posicionou como a amiga glamourosa. Nós nos tornamos mais “Sex and the City” e menos “Vogue”.
Através de promoções e concursos conseguimos movimentar e manter “aquecidos” os perfis da marca, garantindo maior interação e o aumento de amigos na rede.
Além disso, as vencedoras se transformam em mídia espontânea no momento em que utilizam o produto e compartilham com outros.
Lilian Magalhães
Local time: 11:36
ad-lib advertising
Explanation:
the term "spontaneous" seems awkward in this context, I suggest ad-lib with the idea of unplanned and free
Selected response from:

Douglas Bissell
Portugal
Local time: 15:36
Grading comment
thanks
4 KudoZ points were awarded for this answer



Summary of answers provided
4 +1ad-lib advertising
Douglas Bissell
4natural media channel
Thais Castanheira
4spontaneous media
Daniel Rodrigues
4spontaneous form of publicity
Gilla Evans


  

Answers


4 hrs   confidence: Answerer confidence 4/5Answerer confidence 4/5
spontaneous form of publicity


Explanation:
There are many options here:

the winners themselves become a "spontaneous focus of media attention" or "spontaneous publicity medium" or a "form of publicity"

HTH

Gilla Evans
Local time: 15:36
Works in field
Native speaker of: Native in EnglishEnglish
PRO pts in category: 24
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5 hrs   confidence: Answerer confidence 4/5Answerer confidence 4/5 peer agreement (net): +1
ad-lib advertising


Explanation:
the term "spontaneous" seems awkward in this context, I suggest ad-lib with the idea of unplanned and free

Douglas Bissell
Portugal
Local time: 15:36
Native speaker of: Native in EnglishEnglish
PRO pts in category: 43
Grading comment
thanks

Peer comments on this answer (and responses from the answerer)
agree  Rita Pang: Yes. Spontaneous media doesn't sound quite right. At least you can't really what it's trying to say, unlike ad-lib.
10 hrs
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4 hrs   confidence: Answerer confidence 4/5Answerer confidence 4/5
spontaneous media


Explanation:
Diria "spontaneous media".

--------------------------------------------------
Note added at 6 hrs (2011-08-03 11:23:46 GMT)
--------------------------------------------------

Please refer to:
http://en.wikipedia.org/wiki/Media_event

Daniel Rodrigues
Local time: 15:36
Works in field
Native speaker of: Native in PortuguesePortuguese
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7 hrs   confidence: Answerer confidence 4/5Answerer confidence 4/5
natural media channel


Explanation:
sugestão

Thais Castanheira
Brazil
Local time: 11:36
Specializes in field
Native speaker of: Native in PortuguesePortuguese
PRO pts in category: 4
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