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Marketing - Marketing / Market Research | | Portuguese term or phrase: com maior alcance de propagação | Analise em cada meio quais são os usuários mais influentes, com maior alcance de propagação e avalie se o conteúdo é aderente à marca analisada;
Mais um item de uma lista de um estudo sobre mídias sociais. |
| | | English translation:with the highest word-of-mouth potential | Explanation:
Less literal, but a fairly common expression in English marketing texts.
Conceptually, I think it conveys the idea: alcance = potential in this case, and propagação = word of mouth in the sense of promotion, dissemination, spreading.
Some examples:
Measuring Word-of-Mouth Marketing
www.nmincite.com › InsightsApr 2, 2010 – ... an effective marketing vehicle, companies need to outperform on product and service attributes that have intrinsic word-of-mouth potential...
McKinsey Studie Word of Mouth Marketing
www.slideshare.net/.../mc-kinsey-studie-word-of-mouth-marke... consumers into an effective; 8marketing vehicle, companies need to outperform on product and service attributes thathave intrinsic word-of-mouth potential...
Referral marketing - Wikipedia, the free encyclopedia
en.wikipedia.org/wiki/Referral_marketing Referral marketing is a structured and systematic process to maximize word of mouth potential. Referral marketing does this by encouraging, informing, ... |
| Selected response from:
  Todd Field
United States
Local time: 08:37
| Grading comment | 4 KudoZ points were awarded for this answer |
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| Discussion entries: 0 |
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2 mins confidence:  
11 mins confidence:
55 mins confidence: peer agreement (net): +1 with the highest word-of-mouth potential
Explanation:
Less literal, but a fairly common expression in English marketing texts.
Conceptually, I think it conveys the idea: alcance = potential in this case, and propagação = word of mouth in the sense of promotion, dissemination, spreading.
Some examples:
Measuring Word-of-Mouth Marketing
www.nmincite.com › InsightsApr 2, 2010 – ... an effective marketing vehicle, companies need to outperform on product and service attributes that have intrinsic word-of-mouth potential...
McKinsey Studie Word of Mouth Marketing
www.slideshare.net/.../mc-kinsey-studie-word-of-mouth-marke... consumers into an effective; 8marketing vehicle, companies need to outperform on product and service attributes thathave intrinsic word-of-mouth potential...
Referral marketing - Wikipedia, the free encyclopedia
en.wikipedia.org/wiki/Referral_marketing Referral marketing is a structured and systematic process to maximize word of mouth potential. Referral marketing does this by encouraging, informing, ...
| Todd Field
United States
Local time: 08:37
Specializes in field
Native speaker of:  English
PRO pts in category: 12
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