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abertura caracterizada

English translation: opening billboard


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20:31 Nov 24, 2007
Portuguese to English translations [PRO]
Marketing - Media / Multimedia / Advertising in broadcast media
Portuguese term or phrase: abertura caracterizada
This phrase comes in a prospect for a Brazilian TV show. Categories of commercials are given, together with airing schedules and going rates.

It also has a twin brother: encerramento caracterizado.

I'm guessing --and this _is_ a wild guess!-- that these are mentions at the beginning and end of a show, along the lines of

"This show is sponsored by [INSERT COMPANY NAME HERE]"

I have NO idea what the proper term is in English. I also have no idea how wide off the mark my guess is. Your help will be much appreciated.
Héctor Vicencio
Local time: 09:40
English translation:opening billboard
Explanation:
opening billboard / closing billboard (with sponsor's logo, name, etc.)

"Sponsorship consists out of :
* 15” Opening Billboard
* 15” Closing Billboard
* 30” Ad"
http://www.rippel.co.za/adverts_sponsorships.php

"Legacy Ridge will receive one opening billboard (Legacy Ridge logo flashed on the screen, announcing the golf course as a sponsor of the game), approximately 10 seconds in duration."
http://www.ci.westminster.co.us/gov/council/agenda/History/a...

"• An opening billboard introducing the sponsor with a pay-off line."
"• A closing billboard including the sponsors name and a pay-off line."
http://www.sabcgroupsales.co.za/new/inner_frameset.asp?secti...

"The vignette will include a Five-second opening billboard, a twenty second Breakers message and a five second closing billboard."
http://www.cheepsites.com/breakers/market.html

"Category Exclusive Sponsorship includes an opening billboard and closing spot."
http://www.animalattractionstv.com/sponsorship.html

Some more results on google here:
http://www.google.com/search?hl=en&q="opening billboard" spo...
http://www.google.com/search?hl=en&q="opening billboard" "cl...
Selected response from:

Scott Alexander
Local time: 11:40
Grading comment
Thanks a lot!!! These examples really went to the heart of the matter.
4 KudoZ points were awarded for this answer



Summary of answers provided
4 +1Customized (OR personalized) openingrhandler
4opening billboardScott Alexander
4opening (project) specifications, closing (project) specifications
Marlene Curtis


  

Answers


7 mins   confidence: Answerer confidence 4/5Answerer confidence 4/5 peer agreement (net): +1
Customized (OR personalized) opening


Explanation:
I think it is a sequence of scenes/music/etc. that make part of the show personality, and easily identifies the show. Some examples:

Defining Moments-US
burning and shipping, we will upload your show to our website for you to preview and approve. We ... Customized Opening Title & Closing Credits ...
http://definingmoments.us/Pricing.html

RICK ROSSINI Magical Entertainer
This positive theme is extended into the evening's dinner, award show and ..... Imagine an EXPLOSIVE CUSTOMIZED OPENING that introduces your theme and sets ...
www.rossinimagic.com/services.htm

Timokhas Angels Show Band - Wedding Bands in San Francisco CA
2) Timokhas Angels Show Band 3) Big Band (18 piece orchestra) 4) Reception Hour Music 5) Customized Opening Acts 6) DJ’s. Party Planning:. 1) Event plan ...
www.partypop.com/Vendors/4248532.htm




rhandler
Local time: 11:40
Native speaker of: Portuguese
PRO pts in category: 12

Peer comments on this answer (and responses from the answerer)
agree  Humberto Ribas
8 hrs
  -> Obrigado, Humberto, um bom domingo!
Login to enter a peer comment (or grade)

32 mins   confidence: Answerer confidence 4/5Answerer confidence 4/5
opening (project) specifications, closing (project) specifications


Explanation:
Favor visitar

http://www.cdn.com.br/cdnmidia/0103/pdfs/projetosespeciais_f...

É como eu traduziria, usando a palavra especificações pois trata de medidas dos anúncios.

Marlene Curtis
United States
Local time: 10:40
Native speaker of: Native in PortuguesePortuguese
PRO pts in category: 8
Login to enter a peer comment (or grade)

1 hr   confidence: Answerer confidence 4/5Answerer confidence 4/5
opening billboard


Explanation:
opening billboard / closing billboard (with sponsor's logo, name, etc.)

"Sponsorship consists out of :
* 15” Opening Billboard
* 15” Closing Billboard
* 30” Ad"
http://www.rippel.co.za/adverts_sponsorships.php

"Legacy Ridge will receive one opening billboard (Legacy Ridge logo flashed on the screen, announcing the golf course as a sponsor of the game), approximately 10 seconds in duration."
http://www.ci.westminster.co.us/gov/council/agenda/History/a...

"• An opening billboard introducing the sponsor with a pay-off line."
"• A closing billboard including the sponsors name and a pay-off line."
http://www.sabcgroupsales.co.za/new/inner_frameset.asp?secti...

"The vignette will include a Five-second opening billboard, a twenty second Breakers message and a five second closing billboard."
http://www.cheepsites.com/breakers/market.html

"Category Exclusive Sponsorship includes an opening billboard and closing spot."
http://www.animalattractionstv.com/sponsorship.html

Some more results on google here:
http://www.google.com/search?hl=en&q="opening billboard" spo...
http://www.google.com/search?hl=en&q="opening billboard" "cl...


Scott Alexander
Local time: 11:40
Native speaker of: Native in EnglishEnglish
PRO pts in category: 4
Grading comment
Thanks a lot!!! These examples really went to the heart of the matter.
Login to enter a peer comment (or grade)




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