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peso da marca

English translation: brand notoriety

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02:37 Jan 13, 2011

Portuguese to English translations [PRO]
Tourism & Travel / consultoria de marketing

Portuguese term or phrase: peso da marca

Contexto:
O hotel utiliza pouco o Twitter, tendo poucos seguidores para o peso da marca.

Lattuca KudoZ activity Questions: 419 (5 open) (1 without valid answers) (13 closed without grading) Answers: 0
Local time: 21:54

English translation:brand notoriety

Explanation:
The brand has got notoriety/fame in its own right.

Selected response from:

Prof. Tony Gee
Local time: 01:54

Grading comment

thanks!
4 KudoZ points were awarded for this answer

Summary of answers provided

5 +3

brand strength/loyalty/popularity

Erik Bry

4 +3

brand awareness

Gilmar Fernandes

5 +2

weight of the brand

Fernando Okabe Biazibeti

brand notoriety

Prof. Tony Gee

importance of its brand

Martin Riordan

Answers

12 mins confidence:

peer agreement (net): +3

brand awareness

Explanation:
http://www.businessdictionary.com/definition/brand-awareness...

Extent to which a brand is recognized by potential customers, and is correctly associated with a particular product. Expressed usually as a percentage of target market, brand awareness is the primary goal of advertising in the early months or years of a product's introduction.

Gilmar Fernandes
United States
Local time: 20:54
Works in field
Native speaker of:

Portuguese,

English
PRO pts in category: 24

53 mins confidence:

importance of its brand

Explanation:
I feel that it means that the hotel has few followers on Twitter given the importance of its name/brand (whatever it is!). The suggestion is that it could/should have a lot more.

Martin Riordan
Brazil
Local time: 21:54
Native speaker of:

English,

Portuguese
PRO pts in category: 16

1 hr confidence:

peer agreement (net): +2

weight of the brand

Explanation:
"Weight"pode ser sinonimo de "importance" e "influence"

Babylon English-Portuguese

weight
s. peso; objeto pesado; gravidade; carga, sobrecarga; importância, influência

Babylon English

weight
n. heaviness, amount something weighs; unit of weight or mass; object which weighs a given amount and is used in weightlifting; heavy physical load; mental burden, pressure; importance, influence

Reference: http://www.lexico.pt/peso/

Fernando Okabe Biazibeti
Brazil
Local time: 21:54
Native speaker of:

Portuguese
PRO pts in category: 4

3 hrs confidence:

peer agreement (net): +3

brand strength/loyalty/popularity

Explanation:
one of these will fit your context

--------------------------------------------------
Note added at 5 hrs (2011-01-13 08:05:56 GMT)
--------------------------------------------------

http://www.google.com/#sclient=psy&hl=en&q=brand strength&aq...

http://www.google.com/#sclient=psy&hl=en&q=brand popularity&...

Erik Bry
Local time: 18:54
Works in field
Native speaker of:

English
PRO pts in category: 16

13 hrs confidence:

brand notoriety

Explanation:
The brand has got notoriety/fame in its own right.

Prof. Tony Gee
Local time: 01:54
Specializes in field
Native speaker of:

Portuguese,

English
PRO pts in category: 12

Grading comment

thanks!

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peso da marca

English translation: brand notoriety

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peso da marca

English translation: brand notoriety

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KudoZ™ translation helpThe KudoZ network provides a framework for translators and others to assist each other with translations or explanations of terms and short phrases.

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The KudoZ network provides a framework for translators and others to assist each other with translations or explanations of terms and short phrases.