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um produto oferecido a um determinado "publico alvo"

Spanish translation: un producto ofrecido a un determinado "público objetivo"

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GLOSSARY ENTRY (DERIVED FROM QUESTION BELOW)

Portuguese term or phrase:	um produto oferecido a um determinado "publico alvo"
Spanish translation:	un producto ofrecido a un determinado "público objetivo"
Entered by:	floreslaw

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18:35 Sep 14, 2010

Portuguese to Spanish translations [PRO]
Marketing - Business/Commerce (general)

Portuguese term or phrase: um produto oferecido a um determinado "publico alvo"

cómo traducirían el concepto/término de "publico alvo" al español? tengo dos ideas que no me acaban de convencer: público diana, público objetivo.
gracias!!

Berenice Font KudoZ activity Questions: 36 (none open) (1 closed without grading) Answers: 74
Local time: 06:22

un producto ofrecido a un determinado "público objetivo"

Explanation:
En latino América se usa frecuentemente la expresión "nicho de mercado" y en España "mercado meta".

Son intercambiables en ambas zonas: mercado objetivo, público objetivo, grupo objetivo

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Note added at 3 horas (2010-09-14 22:22:58 GMT)
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Si, eso es cierto.