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неуловимой информационной совокупности

English translation: elusive informational composite

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GLOSSARY ENTRY (DERIVED FROM QUESTION BELOW)

Russian term or phrase:	неуловимой информационной совокупности
English translation:	elusive informational composite
Entered by:	Arabella Bishop

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10:21 May 28, 2011

Russian to English translations [PRO]
Marketing - Advertising / Public Relations / company sign

Russian term or phrase: неуловимой информационной совокупности

Вывеска принадлежит к неуловимой информационной совокупности, именуемой позиционированием брэнда

Arabella Bishop KudoZ activity Questions: 159 (none open) (2 closed without grading) Answers: 77
Local time: 18:11

elusive informational composite

Explanation:
"Signs are (The sign is) an element of that elusive informational composite known as brand positioning."

Plural if it's a generalization. You didn't give enough context to determine that for sure.

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Note added at 9 hrs (2011-05-28 19:54:00 GMT)
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In case it isn't obvious, by the way, "informational composite" is a pretentious term for: a lot of different types of information or information-related activity, brought together for the sake of an overall impression. It sounds - though, again, it's hard to tell without much context - as if your author is trying to be ever so droll.