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увещевательная реклама

English translation: persuasive advertising


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GLOSSARY ENTRY (DERIVED FROM QUESTION BELOW)
Russian term or phrase:увещевательная реклама
English translation:persuasive advertising
Entered by: Сергей Лузан
Options:
- Contribute to this entry
- Include in personal glossary

14:52 Dec 13, 2004
Russian to English translations [PRO]
Marketing - Advertising / Public Relations /
Russian term or phrase: увещевательная реклама
Увещевательная реклама. Формирует предпочтение к марке, стремитя переключить с марки конурентов на свою.
Сергей Лузан
Russian Federation
Local time: 15:47
persuasive advertising
Explanation:
.

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Note added at 5 mins (2004-12-13 14:57:29 GMT)
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The purpose of persuasive advertising is to shift the utility functions of the customers, thus to shift their demand curves in favor of the good being advertised.
http://william-king.www.drexel.edu/top/prin/txt/Imch/PC211-3...
Selected response from:

Vladimir Pochinov
Russian Federation
Local time: 15:47
Grading comment
Thank you for your answer & especially link, Vladimir Pochinov ( bobpacino), very persuasive, indeed, and corresponds to the definition in the source text. Thanks to other answeres and commentators for their effort. Put your version into the glossary, please.
http://www.multitran.ru/c/m.exe?HL=1&L1=1&L2=2&EXT=0&s=persuasive+advertising
4 KudoZ points were awarded for this answer



Summary of answers provided
3 +4persuasive advertising
Vladimir Pochinov
4 +2brand advertising
David Knowles
2instructive advertisement
Alexander Onishko


Discussion entries: 4





  

Answers


3 mins   confidence: Answerer confidence 3/5Answerer confidence 3/5 peer agreement (net): +4
увещевательная реклама
persuasive advertising


Explanation:
.

--------------------------------------------------
Note added at 5 mins (2004-12-13 14:57:29 GMT)
--------------------------------------------------

The purpose of persuasive advertising is to shift the utility functions of the customers, thus to shift their demand curves in favor of the good being advertised.
http://william-king.www.drexel.edu/top/prin/txt/Imch/PC211-3...

Vladimir Pochinov
Russian Federation
Local time: 15:47
Native speaker of: Native in RussianRussian
PRO pts in category: 12
Grading comment
Thank you for your answer & especially link, Vladimir Pochinov ( bobpacino), very persuasive, indeed, and corresponds to the definition in the source text. Thanks to other answeres and commentators for their effort. Put your version into the glossary, please.
http://www.multitran.ru/c/m.exe?HL=1&L1=1&L2=2&EXT=0&s=persuasive+advertising

Peer comments on this answer (and responses from the answerer)
agree  xxxTatiana Nero
1 min

agree  Alexander Demyanov
7 mins

agree  xxxIreneN
18 hrs

agree  Deborah Hoffman: also multitran
1 day4 hrs
Login to enter a peer comment (or grade)

5 mins   confidence: Answerer confidence 2/5Answerer confidence 2/5
увещевательная реклама
instructive advertisement


Explanation:
... at the earrings. An inciting basket fruit yuki splendidly alluringly tries
to seduce another instructive advertisement. The not ...
www.adoz.net/home/archives/ January-23-2003/basket-fruit-yuki.asp

Alexander Onishko
Local time: 14:47
Native speaker of: Native in RussianRussian, Native in UkrainianUkrainian
PRO pts in category: 33
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1 hr   confidence: Answerer confidence 4/5Answerer confidence 4/5 peer agreement (net): +2
увещевательная реклама
brand advertising


Explanation:
very common phrase and seems to fit the description.

David Knowles
Local time: 12:47
Native speaker of: Native in EnglishEnglish
PRO pts in category: 36

Peer comments on this answer (and responses from the answerer)
agree  Vladimir Dubisskiy: i'd use it as neither 'persuasive' nor 'instructive' seem to fit the description
1 hr
  -> Thanks - I like it as well!

agree  Tsogt Gombosuren
10 hrs
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