English translation: percentage of paid banner exposures
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Explanation: As I understand the concept, payments are made for each time someone actually views the ad by clicking on the banner. The programs I have investigated say one is paid for the "number of click-throughs" or the number of times the banner actually is clicked on. One hundred clicks would earn the site owner with the banner 10 kopecks from the advertiser.
Roy Cochrun United States Local time: 03:54 Native speaker of: English
1 hr confidence:
percentage paid per viewing
Explanation: Is there a specific number associated with the term? The specific amount paid per click, perhaps?