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тональность упоминаний в СМИ

English translation: tone of media references


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GLOSSARY ENTRY (DERIVED FROM QUESTION BELOW)
Russian term or phrase:тональность упоминаний в СМИ
English translation:tone of media references
Entered by: Olga D.
Options:
- Contribute to this entry
- Include in personal glossary

13:37 Mar 10, 2011
Russian to English translations [PRO]
Marketing - Journalism
Russian term or phrase: тональность упоминаний в СМИ
График: Общее распределение "тональности" упоминаний компании и ее конкурентов в СМИ за период с 1 июля 2010 г. по 31 декабря 2010 г. (на графике показано, каков процент положительных, а каков - отрицательных упоминаний).
Olga D.
Russian Federation
Local time: 16:03
tone of media references
Explanation:
Developing a consistent media strategy targeted at consumers; Monitoring the intensity and tone of media references to the client, its trademarks and ...
www.pillarpr.com.ua/en/services
Selected response from:

Mikhail Kropotov
Russian Federation
Local time: 16:03
Grading comment
Спасибо, Михаил!
4 KudoZ points were awarded for this answer



Summary of answers provided
3 +6tone of media references
Mikhail Kropotov
4Media Reference Tendencies
PaulinaK


  

Answers


7 mins   confidence: Answerer confidence 3/5Answerer confidence 3/5 peer agreement (net): +6
tone of media references


Explanation:
Developing a consistent media strategy targeted at consumers; Monitoring the intensity and tone of media references to the client, its trademarks and ...
www.pillarpr.com.ua/en/services

Mikhail Kropotov
Russian Federation
Local time: 16:03
Works in field
Native speaker of: Native in RussianRussian
PRO pts in category: 28
Grading comment
Спасибо, Михаил!

Peer comments on this answer (and responses from the answerer)
agree  Jack Doughty
2 mins

agree  Angela Greenfield
40 mins

agree  Yuri Larin: Also, "tone of media coverage"
49 mins

agree  Sanych_Msk
1 hr

agree  cyhul
19 hrs

agree  Ella Mikhailova
22 hrs
Login to enter a peer comment (or grade)

6 hrs   confidence: Answerer confidence 4/5Answerer confidence 4/5
Media Reference Tendencies


Explanation:
Just another option....
I like *tendencies* because it sounds scientific, and is appropriate for the context of a chart (график).

In my opinion, this version is also more efficient, because it avoids using *of*.

As Yuri Larin noted, you can also use *coverage* instead of *reference*:
*Media Coverage Tendencies*



PaulinaK
United States
Local time: 05:03
Specializes in field
Native speaker of: Native in RussianRussian, Native in EnglishEnglish
PRO pts in category: 4
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